Article · 10 min read
When You Hire Your First Sales Rep, Just Make Sure You Hire Two
Jason Lemkin · SaaStr Free Intermediate
Jason Lemkin's argument is that a single first rep gives you almost no signal: you can't tell if a slow start is the person, the market, or your playbook. Hiring two at once turns your first sales hire into a small experiment instead of a bet.
- One rep in isolation tells you almost nothing about whether your process actually works.
- Two reps hired together let you compare performance and isolate the real variable.
- Budget for this from the start rather than hiring one and hoping.
