Essay · 15 min read
Why Onboarding is the Most Crucial Part of Your Growth Strategy
Casey Winters · Casey Winters (Casey Accidental) Freemium Intermediate
If your diagnosis points at onboarding, this is the deepest single piece on fixing it, from the growth lead behind Pinterest and Grubhub. Winters explains the aha moment idea and why he would spend 80 of every 100 dollars on activation, because users who never reach value cannot possibly stick. It gives you the concrete model for getting new users to the core value moment your answer describes.
- Most new users fail before they ever reach the aha moment
- Define the specific action that predicts long term retention
- Invest in activation before almost anything else in growth
