Template · 10 min read

Writing a Business Plan

Sequoia Capital Free Beginner

This is the original Sequoia template that put "Why now" on the map as a named slide investors expect. It states the test plainly: nature hates a vacuum, so why has your solution not been built and won already. Use it as a checklist to pressure test your own timing story before anyone else does.

• "Why now" is a standard section great companies can almost always answer
• Frame it as the recent shift that made your solution newly possible
• If you cannot say why it was not built five years ago, the timing case is weak