Book · long

Zero to Sold: How to Start, Run, and Sell a Bootstrapped Business

Arvid Kahl · zerotosold.com Paid Intermediate

The complete, tactical playbook for building a bootstrapped one-person business from first customer to acquisition, based on Kahl's own solo journey to a life-changing exit. The definitive solo-founder operating manual.

• Start with the fundamental question: who will I serve and what do they need help with
• A lean, bootstrapped solo business can grow to thousands of customers and a real exit with no outside money
• Keep control by keeping costs low and staying profitable from early on
• The book maps every stage, validation, growth, and the eventual sale