Article · 12 min read

Zerodha's Nithin Kamath On The Art Of Building World Class Products

Nithin Kamath · Inc42 Free Intermediate India

Zerodha built its products in-house rather than leaning on outside vendors, and Kamath explains how staying close to the build let the team turn deep domain knowledge into a better product. It is a strong Indian example of why owning the build compounds over time. Read it for the case that domain expertise plus hands-on building is a durable edge.

  • Building in-house kept Zerodha close to its domain.
  • Vendor products are hard to customize and own.
  • Hands-on building compounds domain expertise over time.

It answers 2 questions

  1. When is it right to stop iterating on a feature and just kill it?
  2. I'm a domain expert with no coding background. Should I spend a month learning a no-code tool myself or hire a no-code freelancer?

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