Ideas & Opportunity
Spotting trends & opportunities
Live in the future and build what's missing.
How do I spot trends early enough to build a startup on them?
Live at the edge of a fast-changing field and pay attention to what enthusiasts and builders are hacking on before it's mainstream. Trends worth bu...
How do I tell the difference between a real trend and a passing fad?
A real trend is powered by a durable shift in technology, cost, or behaviour that only moves one direction; a fad is powered by novelty and hype th...
Everyone says the next big thing looks like a toy. What does that actually mean?
Disruptive products usually launch under-powered and get laughed off as toys, so incumbents ignore them while they quietly improve. By the time the...
Where do I look to find emerging opportunities before they're obvious?
Go where the problems are loudest and the solutions are ugliest: niche communities, power users, and industries still run on spreadsheets and Whats...
What are the biggest emerging opportunities in India right now?
The durable Indian bets sit on real shifts: rising India1 disposable income, cheap data and UPI rails, vernacular and India2 internet users coming ...
Should I chase whatever is hot (AI, crypto) or build in a boring niche?
Chasing the hype cycle puts you in a crowd of tourists competing on the same generic idea; boring niches have less competition and customers who ac...