MailerLite is the closest like-for-like swap for Mailchimp, and Brevo is the cheapest to grow on. Most people leave because Mailchimp's free plan now stops at 250 contacts and its Essentials price of ₹845 a month runs only for the first 12 months at 50% off. MailerLite keeps the drag-and-drop editor and adds automations on its free plan, free to 250 subscribers and 2,500 emails, Comfort from $12 a month. Brevo sizes its plans by emails sent: 300 a day free, Starter ₹625 a month from 5,000 emails, billed in rupees. Zoho Campaigns gives the biggest free list, 2,000 contacts and 6,000 emails a month, and suits anyone already on Zoho. Kit (formerly ConvertKit) is free up to 10,000 subscribers for creators, beehiiv free up to 2,500 for a newsletter you mean to monetise, and Klaviyo replaces Mailchimp on a Shopify store. The rule: a big list mailed rarely belongs on Brevo, a small list mailed often on MailerLite.
A tested comparison of the tools people move to from Mailchimp, each with what it does better (MailerLite on price, Brevo on automation, Omnisend for ecommerce), updated August 2026.
Mailchimp's plan page, shown in rupees in India: the Free plan is limited to 250 contacts, and Essentials, Standard and Premium are shown at ₹845, ₹1,265 and ₹25,300 a month for the first 12 months under a 50% offer.
A simple email marketing tool with automations and landing pages. Free for up to 250 subscribers and 2,500 emails a month; paid plans start at $10.80 a month billed yearly for 500 subscribers.
An email marketing and messaging platform priced by emails sent rather than contacts. The free plan sends up to 300 emails a day; Starter is $9 a month ($8.08 billed yearly).
Zoho's email marketing tool, priced in rupees from India: a Forever Free plan for up to 2,000 contacts and 6,000 emails a month, then Standard from ₹180 a month billed yearly (₹240 monthly) for 500 contacts.
Kit (formerly ConvertKit) is email marketing for creators and small businesses. The free plan holds up to 10,000 subscribers with unlimited landing pages and forms.
Beehiiv's plan page: free up to 2,500 subscribers with unlimited sends, paid plans from $49 a month, a 0% take on paid subscriptions, and ad monetisation.
Klaviyo's plan page: a free plan for 250 active profiles and 500 emails a month, with paid email plans priced by active profiles. It is the email tool built around a Shopify store's order data.
