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Email marketing · checked 11 November 2026

Brevo for most small businesses in India, billed in rupees; Zoho Campaigns if you already use Zoho; Klaviyo when a Shopify store is the business.

Brevo's free plan sends up to 300 emails a day and Starter is ₹625 a month; Zoho Campaigns is free for 2,000 contacts and 6,000 emails a month. Mailchimp's free plan stops at 250 contacts, which is why most people leave it, and MailerLite is the closest like-for-like swap. For a newsletter you mean to grow, beehiiv is free up to 2,500 subscribers, and Kit up to 10,000 for a creator who sells products.

The picksPrices as each maker's page states them

  1. 1
    Brevo

    Most small businesses in India, billed in rupees

    Free; Starter from ₹625 a month and Standard from ₹1,345 a month for 5,000 emails; Professional from ₹44,680 a month; Enterprise custom Read from brevo.com on 10 November 2026 Free plan sending up to 300 emails a day
  2. 2
    Zoho Campaigns

    You already run your business on Zoho

    No price we could read on zoho.com. Free: Forever Free: up to 2,000 contacts, 6,000 emails a month, 5 users
  3. 3
    Klaviyo

    A Shopify store that needs order-based flows

    Free; Email $20 a month; Marketing $25 a month (500 active profiles, 5,000 emails) Read from klaviyo.com on 10 November 2026 Free for 250 active profiles and 500 emails a month
  4. 4
    MailerLite

    A simple newsletter with the cleanest editor

    Free; Comfort from $12 a month; Power from $25 a month Read from mailerlite.com on 10 November 2026 Free: 250 subscribers and 2,500 emails a month
  5. 5
    beehiiv

    A newsletter you mean to grow and earn from

    Free up to 2,500 subscribers; Lite $49 a month and Pro $95 a month, billed yearly (prices shown for 1,000 subscribers) Read from beehiiv.com on 10 November 2026 Free up to 2,500 subscribers with unlimited email sends

Every question on it 9 answers

  1. Which email marketing tool should a small business use, and which are free? Starting Up
  2. Which newsletter platform should I use? Starting Up
  3. What are the best alternatives to Mailchimp? Starting Up
  4. How do I do email marketing, step by step? Starting Up
  5. How do I move followers off social platforms and onto something I actually own, like an email list? Starting Up
  6. Should I use Klaviyo, WebEngage, MoEngage, or something else for email and retention marketing? D2C
  7. How do I actually set up abandoned cart, welcome and post-purchase email flows that make money? D2C
  8. How much revenue should email actually be driving for my D2C brand? D2C
  9. We send a newsletter and product email to thousands of people. What do Gmail, Yahoo and Microsoft now require from us? GTM

The readingMost used across these answers

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