Carrd, for a single page that has to go live today: free to build, and Pro Standard at $19 a year adds your own domain, forms and analytics. Framer (free, Basic $10 a month) when the page has to look designed and may grow into the full site. Unbounce when you are paying for ads and need to test versions: plans start at $29 a month, but A/B testing comes with Experiment at $149 a month ($112 billed yearly). On a Shopify store, use a builder inside Shopify: GemPages has a free plan and Build at $29 a month, and Replo, made for brands running paid traffic, has a free plan and Starter at $99 a month billed yearly. Rule: one page with one action is Carrd or Framer; pay for Unbounce or Replo only when your ad spend makes a better conversion rate worth more than the fee.
Carrd's pricing for one-page sites: free to build, Pro Lite from $9 a year, and Pro Standard at $19 a year for 10 sites with custom domains, forms, embeds and analytics.
Framer is a designer's website builder with AI that writes and lays out pages. The pricing page lists a free plan on a Framer subdomain with 500 AI credits, Basic at $10 a month and Pro at $30 a month billed yearly, with your own domain on paid plans.
Unbounce's plans for marketers running paid traffic: Starter $29 a month ($22 billed yearly), Build $99, and Experiment $149 a month ($112 yearly), the cheapest plan with unlimited A/B testing; Optimize adds Smart Traffic routing.
GemPages is a page builder app inside Shopify for product, landing and sale pages. It has a free plan for a first page and a Build plan at $29 a month ($23 a month billed yearly).
Replo builds landing pages for Shopify brands running paid ads. A free plan publishes your first site; Starter is $99 a month billed yearly with your own domain and a setup call.
An independent comparison updated in November 2026 that sorts Unbounce, Instapage, Carrd, Framer, Leadpages, Landingi, Webflow and the AI builders by who each is for, with a short methodology. Read it to place the tool against your own job before opening pricing pages.
