Brand, web & content

How much should I spend on a website before I have customers?

Almost nothing. A no-code one-pager and a domain is enough to look real and start collecting emails or bookings. Spend the money you saved on talking to customers, the fancy site can wait until the product has earned it.

Go deeper

2 resources, 2 link-checked.

🛠️ Tool
✓ Link checked Freemium Beginner

The fastest way to stand up a fake-door landing page. Build a one-page site in an afternoon, add an email capture, and measure whether anyone actually tries to sign up for what you are describing. Free to start, no code.

Carrd

From carrd.co

  • Launch a test page in an afternoon.
  • Capture emails to measure real intent.
  • No code and free to start.
Open carrd.com →
📄 Article
✓ Link checked Free Beginner

The single best free walkthrough of what belongs on a landing page, with a real 10-step structure and copy examples for every section.

The step-by-step guide to landing pages that convert

From Marketing Examples by Harry Dry 15 min read

  • Above the fold: title, subtitle, visual, social proof, CTA
  • Below the fold: features vs objections, proof, FAQ, second CTA, founder note
  • Clarity over cleverness, a caveman should grunt back what you offer
Open marketingexamples.com →

Terms in this answer

No-Code

People also ask

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Also in D2C

The same ground, over in Build your online store, our D2C track.

Which AI tool should I use to shoot clean product photos without renting a studio? 4 → Which Shopify theme should I pick for my store, and how much should I customize it? 3 →

Also in How Founders Use AI

How founders actually use AI for this, over in Content Creation.

Why use AI for blogs, newsletters, and social posts, and how do I avoid sounding like AI? 20 → How do top founders build content engines with AI (repurposing one idea into ten formats)? 18 →

Also in GTM

The same ground, over in Own the story, our GTM track.

What does category actually mean in go-to-market, and why does everyone keep telling me to pick one? 3 → Should we create a new category or just say we are a better version of something that already exists? 5 →
eChai Partner Brands The partnership →