Arunachalam S (@arunachalam-s)

Arunachalam S

CEO & Founder - Social Sculpt | Personal Branding Strategist | Entrepreneur

Graphic designer turned growth marketer with expertise in branding and digital marketing. Started my career as a graphic design intern at Ignaid Media where I honed my skills and cultivated a passion for design.

Eager to take my creative talents further, I founded my own print-on-demand startup, Astogs. Ran Astogs solo for a year, facing the highs and lows of entrepreneurship. Exited to focus my efforts on establishing my career.

Joined Cape as a graphic designer, then rose to become a growth marketing manager, leading a 5-person team, within just 1 year 6 months. My curiosity and drive to learn propelled my quick promotion.

Now, I combine my creative eye with analytical thinking as Founder of Social Sculpt - a personal branding and growth marketing agency. Helping visionary entrepreneurs build memorable brands and grow their online presence.

With extensive experience in design, marketing, and branding, I offer a unique perspective. If you're seeking to level up your brand, I'm just a call away. Let's connect!

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The eChai Effect - In Their Words

"The eChai platform has been super valuable for me - it has helped me gain a deeper understanding of domains in the startup and tech ecosystem. What stands out most is the celebration of knowledge, professional growth, and entrepreneurship - it’s one of the best for the Indian ecosystem. Along the way, I’ve also been fortunate to make some great friendships and connections too."

Shalin (Shawn) Parikh

Founder, MyCPE One

“You don’t plan to build a company via eChai. You just keep showing up … and one day, you realize you did.” I’ve known Jatin since 2012, when I was still deciding what kind of second innings I wanted to play as an entrepreneur. Over the years, through events, chai breaks, intros, and seemingly small conversations, eChai helped shape not just Upsquare but also refined the lens through which we see collaboration. At Upsquare, we’ve hired talent, met partners, discovered co-investors, and built lifelong friendships. One of our joint ventures exists today only because a casual eChai memory sparked a deeper trust. Now, as we build House of Starts — our venture builder — eChai continues to fuel our mission: co-creating a shared future. eChai isn’t just a startup network. It’s a trust network. And for business builders like me, that makes all the difference."

Utpal Vaishnav

Founder @ Polynxt (EightQor Capital, Upsquare, House of Starts) • Architect & Capital Allocator

"I attended my first eChai event 3 yrs back, and no one knew me in the market. Over the next three years, eChai didn’t only help me with knowledge or networking, but it gave me an identity from being unknown to now being recognized by a group of inspirational entrepreneurs connected with eChai, who have been gracious enough to acknowledge me and Digipple."

Viraj Rajani

Co-Founder, Digipple

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