More about Charles Nadar

With over a decade as SVP Marketing at Motilal Oswal Financial Services Limited and another five years at Reliance Mutual Fund, I've crafted impactful marketing and branding strategies, spearheading digital transformations and brand campaigns in the BFSI sector.

My venture into the electric vehicle (EV) sector began on August 22, marking the day I decided to part ways with Motilal Oswal Financial Services Limited. Despite lacking a robust academic background, my professional journey from a marketing executive to a department head, primarily through hands-on learning, uniquely positions me for this venture. Fully committed, I've embraced this project without the safety net of backup income.

What propels me forward is a deep belief in the transformative power of electric vehicles to positively impact our planet. I'm dedicated to contributing, even modestly, to this remarkable journey, prioritizing the art of brand-building over short-term financial gains as I navigate the evolving landscape of aggregator competition.

I'd like to highlight my street-smart, hustler mentality, which has proven invaluable in navigating this sector despite my initial lack of domain knowledge. These attributes are the bedrock of my resilience in overcoming the challenges and uncertainties that entrepreneurship entails.

Amidst the inevitable obstacles, I find immense joy in shaping EVJoints. It's more than a business endeavor; it's an embodiment of my heart and soul. This journey is driven by an unrelenting passion to improve the EV charging landscape and create something exceptional for our users.

In essence, my journey as a founder reflects perseverance, a commitment to excellence, and an unwavering dedication to positively contribute to the future of electric vehicles and the environment. I'm excited about what lies ahead for EVJoints and our collective mission to electrify the world.