Disha is the Founder & CEO of Gofig - India's first digital platform solution to reduce the wastage of short-dated foods & cosmetics via consumer education, transparent information and attractive pricing to incentivise consumption of short-dated products.

Disha has a proven track record in leadership and business development roles spanning multiple industry sectors and geographies including USA, Germany, Hong Kong, Middle East & India. Prior to Gofig, Disha was the Senior Vice President - Business at Bobble AI, one of the fastest-growing consumer tech startups in India. At Bobble AI, Disha led the company's Innovation Arm, helping convert nascent ideas into sustainable & independent business verticals. The most notable success was the launch of a complete conversational commerce platform inside the Bobble keyboard application under her leadership. She also led the global technology alliance partnerships for Bobble AI, paving the way for Indian and global tech companies for faster penetration into untapped mobile and internet user segments in native languages.

Prior to Bobble AI, she was Director India at FrankfurtRheinMain GmbH, the official investment promotion and marketing arm of the German Metropolitan region - FrankfurtRheinMain where she led the overall strategy, investor-relations and image-marketing activities of FrankfurtRheinMain for entire India.

She has also worked with Philips Healthcare, USA in their R&D team and led Sales and Marketing initiatives at iPharro Media GmbH, a spin-off of the Fraunhofer Institute, Germany.

Disha has a Bachelor’s degree in Electronics and Telecommunications Engineering from G H Patel College of Engineering & Technology, Gujarat and a Master of Science in Electrical Engineering from Illinois Institute of Technology, USA.

She is also an angel investor. Disha is truly passionate about the cause of diversity at the workplace and believes that diversity initiatives by employers should go beyond gender to onboard people from diverse cultural, ethnic and socio-economic backgrounds. In her free time, Disha enjoys farming, playing badminton, reading and creative writing.