Hi there! I'm Gaurav Chatwani, and I've been diving into the world of digital marketing for more than 7 years, starting my journey in 2017. Back then, I got curious about how search engines work, and it's been a fascinating journey ever since.
In the first 5 years of my career, I worked in different agencies, helping various types of businesses like health, ecommerce, finance, education, local business, global companies and more. My job was to make sure these websites showed up well on search engines by doing things like improving their websites UX, content, getting more links, and making sure everything worked smoothly.
Later on, I joined Simplilearn, a company in the education tech (ed-tech) field. Here, I wear a few hats – handling SEO (making sure people can find us on Google), launching influencer marketing campigns from scratch, working with influencers, and improving how our website works to bring in more organic (non-paid) revenue. I even got to work with the Google team on some cool projects!
During my time at Simplilearn, I earned a couple of awards, like the Simplipreneurship awards and the Game Changer award. These awards are a pat on the back for the good work I've done.
🚀 Beyond Search Engine Optimisation:
Apart from SEO, I'm into other things like influencer marketing, helping businesses grow using affiliate marketing. I'm also trying to make the SEO world a bit better by changing how people learn and do SEO. I'm all about using smart methods to help businesses grow. From testing things to see what works best to using tools to understand what's happening.
🌐 Skills Snapshot:
I'm good at training people in SEO, building teams, creating strategies, and figuring out what works and what doesn't. I also know my way around the technical side of things like making sure websites work well and using tools.
I really love working in SEO, and I put a lot of effort into it. I've got a ton of experience in SEO, and I've worked on lots of different aspects like checking websites, technical audits, testing how pages look, trying out new SEO techniques EEAT, reviews, NLP, SEO ERP, and developing strategies for content. I've also worked with various tools and CMS systems, including Google analytics, Google search console, Google webmasters, Google tag manager, Ahrefs, SEMRUSH, Linkody, Sumologic, jetoctopus, Deepcrawl, SERProbot, SEranking, Keylime, freshmarketer, salesforce, hubspot, Surfer SEO, screamingfrog, chatgpt, midjourney, Wordpress, Joomla, Silverstripe, magento, Woocommerce, Shopfiy, Umbraco, Sendinblue, Mailchimp, upinfluence.
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