J Prakash

Founder & CEO, MirrAR

J. Prakash (JP) is a visionary entrepreneur with over 20 years of IT experience, holding a Bachelor of Engineering in Electrical and Electronics and an MBA (HR) from Annamalai University. His entrepreneurial journey began in 2007 with "Orkut for jobs," a venture that, despite its challenges, equipped him with invaluable lessons.

In December 2017, driven by his passion for innovation and the potential of Augmented and Virtual Reality, JP founded MirrAR. The mission of MirrAR is to revolutionize the way people interact with digital devices through spatial computing. Under JP's leadership, MirrAR has been at the forefront of developing immersive AR/VR solutions that transform customer experiences across various industries, from retail to interior design.

MirrAR started with the vision of creating accessible and highly immersive business solutions. The company has since grown, offering a range of products and services, including virtual try-on solutions for both online and in-store experiences, 3D AR configurators, and a no-code AR platform. Despite early challenges, such as limited support for footwear and single-piece clothing try-ons, MirrAR has continuously innovated and expanded its offerings.

JP's leadership has seen MirrAR explore new frontiers in spatial computing, focusing on enhancing customer engagement and transforming shopping experiences. With tools like Buld.it for designing and visualizing spaces, and SimpliSell.in for seamless e-commerce integration, MirrAR aims to empower businesses with cutting-edge AR technology.

JP's dedication to pushing the boundaries of AR/VR technology and his commitment to transforming everyday digital interactions have positioned MirrAR as a pioneering force in the industry. His journey with MirrAR reflects his unwavering belief in the potential of spatial computing to redefine how we interact with the digital world.

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