With over seven years of experience in the power tools and spare parts industry, I bring a deep understanding of customer needs and industry challenges. I began my career working with leading brands such as Bosch, Stanley, Black & Decker, and Hikoki, while simultaneously managing accounts and legal compliance for Unique Engineers. This dual exposure gave me insight into both the consumer market and large-scale industrial operations.
In 2018, I co-founded an e-commerce platform focused on providing spare parts directly to customers, addressing a critical gap in the industry. The business experienced significant growth during the COVID-19 pandemic, fulfilling urgent customer needs and reinforcing the importance of timely, reliable service.
As Director of Ultimamac, my focus is on delivering a seamless buying experience for customers, with a commitment to safety, convenience, and affordability. Ultimamac offers a comprehensive range of power tools, spare parts, and accessories, catering to both individual consumers and large enterprises.
eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.
Upsquare is a global holding organization and incubator of independent and integrated companies across the globe.
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