Nandita has over 20 years experience in areas of marketing , market research & digital marketing and is passionate about driving result,sales oriented marketing strategies including digital marketing for B2B and B2C.
Proven record for devising data based marketing strategies and also implementing them to generate brand growth and sales. Knowledge base and versatility working with domestic and international clients over close to 2 decades in scope of market research and marketing has given exceptional exposure to marketing challenges and devising solutions. Expertise in digital marketing. Driving exceptional sales to multi domain clients via brand building and lead generation strategies via online/digital marketing.

Having a stint with TNS, Kantar - WPP group companies which is world # 2 MR company, also listed in NASDAQ, Nandita was responsible for a 200 member team of media analysis and data analysis, servicing fortune 500 clients . She was instrumental in setting offshore models for US media intelligence team from 0-70 member ,24*7 operations team with stringent SLA’s. Was instrumental in setting up Online Coding/Verbatim Management /Data analysis team and also for growth and expansion in newer areas, leading technology and operations successfully. Machine Learning , Automated Coding, AI, Taxonomies , Sentimental Analysis etc were spearheaded at Global technology Ops level.
Work Experience also includes in financial and health care domain earlier , with Citibank and CDR group of hospitals in marketing and PR role.

Her technical competencies include Verbatim Management, Copy Test Methodologies, Advertising Assessment ,Text Analytics, Machine learning (Unstructured data), Text mining, sentiment analysis, Accelerated coding, taxonomies Media Analysis-Broadcast and Print, Ad tracking (syndicated research) .
Serviced brands like Unilever, P&G, American Express, Kellogg’s, Dell and fortune 500 companies.
In space of digital marketing ,devising & executing custom strategies for turnkey, ranging from SEO , SEM , Social Media Marketing & designing campaigns for brand outreach & lead generation for the following domains , but not limited to real estate ,retail, manufacturing, IT, Luxury, Consumer domains for over 8 years via eConcero agency.
Delivered global lead generation, brand outreach , PR campaigns with fulfilling results.
Founder of eConcero consulting, a customer strategy company , an emerging marketing firm which helps in customer strategy, offering full-range of integrated market research and digital marketing solutions to power brands!