Rachita Biswas (@rachita-biswas)

Rachita Biswas

Founder,PopBaani

I am an entrepreneur with a passion for supporting Indian folk artists. I've assisted over 300 artists in establishing a digital presence, implementing effective marketing and branding strategies, and securing high-profile freelancing opportunities. Additionally, I've successfully sold 100+ products for 30+ clients and forged partnerships with 40+ professional clients. Currently, I'm also engaged in developing a technology product, a psycho-therapeutic solution for children, and a food brand.
I specialize in offering comprehensive support to Indian folk artists, providing them with a digital presence, effective marketing, and strategies for successful branding. For clients, I bring a proven track record of selling diverse products and establishing fruitful partnerships. My multifaceted expertise aims to address the unique challenges faced by both artists and businesses.

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Upcoming events in Hyderabad

Feb

21

Sat

eChai Startup Social in Hyderabad: February Edition

Draper Startup House Hyderabad

6:00pm — 08:00pm

Feb

28

Sat

eChai Startup Demo Day in Hyderabad: February Edition

CoKarma Durgam Cheruvu

6:00pm — 08:00pm

The eChai Effect - In Their Words

"eChai is playing biggest role in my personal and professional life together. Its a community where i meet like minded people to share idea and learn from their idea. Even while playing cricket i learn something and i implement something new from that learning. Its my entry point for building network in different countries where my base is not established yet. Personally my only fun activity day in a week is eChai cricket and social."

yash shah

Chairman, ES Group of Companies

"I attended my first eChai event 3 yrs back, and no one knew me in the market. Over the next three years, eChai didn’t only help me with knowledge or networking, but it gave me an identity from being unknown to now being recognized by a group of inspirational entrepreneurs connected with eChai, who have been gracious enough to acknowledge me and Digipple."

Viraj Rajani

Co-Founder, Digipple

"From late-night brainstorming over chai to early morning founder calls, eChai has been more than just a network for me; it’s been home base for ideas, impact, and inspiration. What started as a simple meetup years ago turned into a powerful movement, connecting founders, creators, and dreamers. I’ve had the privilege of seeing startups find product-market fit, marketers (like me) find unexpected collaborations, and most importantly, people finding their tribe. संगच्छध्वं संवदध्वं – Let us move together, speak together. It’s not just a verse from the Rigveda — it’s how Jatin and the entire eChai community truly operate. We don’t just network, we grow together. Forever grateful to be a part of the eChai Effect.

Jaydip Parikh

Chief Everything Officer at Tej SolPro

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