From a fervent dreamer to a seasoned entrepreneur, my journey has been fueled by a relentless passion for brands and a vision of creating something truly unique. My career began with a pivotal role at Harley-Davidson, where I mastered the art of sales, a foundation that would prove invaluable as I ventured into the dynamic world of startups.
As a Growth Hacker at an emerging startup in ( two wheeler EV space) , I seamlessly integrated my sales acumen with cutting-edge marketing strategies—both digital and outdoor—gaining invaluable insights that shaped my future endeavors. My commitment to the digital marketing space has been unwavering, and it's this rich tapestry of experience that led me to launch my own venture, WeRoutine.
WeRoutine was born from my meticulous observation of market needs and a drive to fill a crucial gap with a holistic solution. Over the past year, my focus has been on solidifying our backend infrastructure, nurturing robust vendor partnerships, and assembling a talented development team. While the front-end may not have been our primary focus, our backend has been meticulously crafted to ensure a seamless user experience.
With a knack for strategic foresight and market prediction, I have played a key role in propelling a young startup to an astounding 700 crore valuation in just 4.5 years. My extensive network spans the length and breadth of India, with a strong foothold in South India, covering Telangana, Karnataka, Andhra Pradesh, and Kerala. My travels across the country have enabled me to establish 4 state distributors and oversee 46 stores, solidifying my position in the industry.
Now, with a wealth of experience and an unyielding spirit, I am channeling all my expertise into WeRoutine—a brand that stands as a testament to the principle of "for the people, by the people." My journey has been one of perseverance, innovation, and a relentless pursuit of excellence, and I am excited to see how WeRoutine will continue to evolve and make an impact.
eChai Ventures partners with select brands as their growth partner, helping them expand market reach, drive revenue growth, amplify brand visibility, and strengthen hiring efforts.