Hi! I am Shailendra, a Brand Marketing professional with 8.5 years of experience. I lead the Marketing function at Filo (series A funded edtech startup). I've worked in the media (HT Media), entertainment (TVF) and education (BYJU'S) space across 3 cities - Mumbai, Delhi and Bangalore.

I have the distinction of building the Marketing function at Filo. Over the course of my career, I have crafted large scale national campaigns, created ad films, spearheaded the brand purpose mining exercise, built the PR function and led B2C & B2B partnerships

My personal story:
I was born and brought up in Kalyan, in the suburbs of Mumbai. My roots exposed me to the hardships of rural life, socio-cultural nuances, and the importance of customs, changing patterns in agriculture, politics at ground level, etc. At the same time, because I went to school in Kalyan; I saw the aspirations of a suburban town to blend into the cosmopolitan flavour of Mumbai. In fact, I was part of it. I was uniquely placed to understand the world evolving around me.

My early learnings in life came from the world of sports. My heroes were fighters like Anil Kumble, Sachin Tendulkar, VVS Laxman, Rahul Dravid - people who dreamt of scaling the unthinkable. While sport kept me going, it was cinema that kept me up at night. I was blown away when I first read the quote - A film is made three times: first on the page, then on set, and finally in the edit. I really love the idea of communicating a thought. During my learning days at MICA, I wrote plays, acted and directed them. My stint at TVF allowed me to go deeper in the world of film-making.

As I trudged along, I was bowled over after learning Micro, Macro and Behavioral economics. The rational vs irrational interplay of theory and practical behavior of humans dazzled me. Further, a year later, the message 'Find your own Truth' from Bhagavad Gita had a profound impact on me. To be able to make a sense of how macro plays a role in the micro and to be able to do that with a fairly logical understanding of intent behind it gave a meaning to things happening around me. I love understanding people, culture and the politics of it.