At present, Sudiptaa is working as Chief Marketing Officer in Shorter Loop (shorterloop.com) - an end-to-end product management platform that helps companies of ALL sizes from ideate to outcome through continuous discovery, feedback and AI-powered insights. Powered by Design Thinking, Agile, Gen AI, and SaaS and loved by 1000 users globally. Shorter Loop helps start-ups, SMBs identify their RIGHT Product Market Fit with continuous customer, market and competitive research to reduce 53% product risk. Plus 70% more chance to experiment, with a feature prioritization matrix, manage product development activities, project managent, plan, build, launch and measure, and analytics.
Sudiptaa is multi-award-winning (Top 250 global marketers, 2023; Top 10 marketing leaders, 2022 by CEOInsights, Women Exec. of 2021, ET Now) Sr. techno-marketing executive & board member (IIM-C alumnus/topper| Ex- Intuit, Tally, Ericsson, Oracle, HP, EMC) with 20+ years of in-depth experience in building purpose-driven, measurable, scalable global/local branding & marketing strategies. These include CI, insight-driven digital marketing campaigns, GTM, demand gen, performance marketing w CAC/LTV improvement, CRM & marketing automation, Brand, PR, ABM, Affiliate, Influencer, Field, Webinar, and Events). I work collaboratively w/ CXOs, Sales, Product/Services, HR, and Finance to help them achieve their organizational goals.
A hands-on business innovation strategist, data-driven digital marketer, brand evangelist and thought leader with attention to detail.
A speaker in many industry forums: North America Customer Centricity Awards, NMIMS University, CRM Academy of Asia, Customer Loyalty Summit, Paul Writer's Brand Summit, FICCI, EdgeCRM & more.
A passionate content writer, blogger, and lifelong student. A strong advocate of Dand EI; a practitioner of "Giving Back to Society".
B2B2C industry expertise:
SaaS| Technology| Fintech|Telecom | Retail | Healthcare/Pharma | IT Consulting | Ecommerce
Marketing expertise:
- Market research: Customer & competitive intelligence, customer persona, segmentation, concept testing (NPD), BrandTrack, CSAT/NPS
- Marketing automation, analytics & dashboard
- Global, regional marketing strategies, GTM, integrated marketing campaigns & execution by creating high-performing marketing teams;
- Digital Marketing (E2E digital-first marketing programs including GTM, ABM, SEO/SEM, Social Media, Demand gen, Performance Marketing, Automated CLM, WhatsApp, Website revamp, Email, Video/App Marketing)
- Global customer programs (Customer Acquisition, Satisfaction, Experience, Referral, Loyalty, Executive Sponsorship, Community, Events)
- Product/Partner & Event marketing
- Branding, PR; internal/external marketing communications
- Website design/dev
- Content strategy
- Tools experience: Msoffice, CRM (Salesforce, Siebel, Zoho, Hubspot), Google Analytics, Keywords Planner, SEMRush, WebTrends, Eloqua, WebEngage, SpyFu, Prowly, Ubersuggest, Contently, SparkToro, Canva, AdobePhotoshop, Invideo, ChatGPT, Supermeme, Rytr, MOZ, Screamfrog, WordPress, Wix, HTML, Ahrefs, Google Ads/LinkedIn/FB/Insta/YouTube/programmatic ads, Quora/Reddit
- Sales enablement |Budget, P&L management, marketing ops
A certified career mentor focuses on empathy and innovation.
eChai Ventures partners with select brands as their growth partner, helping them expand market reach, drive revenue growth, amplify brand visibility, and strengthen hiring efforts.
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USP: Performance driven marketing, Creative storytelling & Focus on your bottomline.
About eChai Ventures
eChai Ventures is a global startup network connecting entrepreneurs through local meetups in 20+ cities worldwide, enabling cross-border collaborations via startup panels, demo days, cricket, and pickleball leagues.
Make the most of eChai Ventures network:
- Complete Your eChai Profile It's key for others to discover you.
- Join eChai's Startup Meetups: Register for relevant eChai events happening across cities. Each event will have specific instructions on how to join.
- Discover Startup Folks: Explore and connect with other participants.
- Stay Updated: Follow the eChai feed for the latest updates from our community.
- Explore eChai Partner Brands: Check out our partner brands and how they can support you.
- Showcase Your Startup: Get opportunities to present your startup.
- Get Involved: Engage more and get a chance to volunteer or host meetups.
- Attend Global Events: Participate in events across different cities and countries.
- Find Collaborators: Discover co-founders, collaborators, talent, and business opportunities.
- Build Friendships: Make meaningful connections with fellow startup enthusiasts.
Join the meetups that interest you and start making the most of the community.
If you have any questions or need assistance, feel free to reach out at [email protected].