Su Pc

Chief Marketing Officer

Bangalore
https://shorterloop.com

At present, Sudiptaa is working as Chief Marketing Officer in Shorter Loop (shorterloop.com) - an end-to-end product management platform that helps companies of ALL sizes from ideate to outcome through continuous discovery, feedback and AI-powered insights. Powered by Design Thinking, Agile, Gen AI, and SaaS and loved by 1000 users globally. Shorter Loop helps start-ups, SMBs identify their RIGHT Product Market Fit with continuous customer, market and competitive research to reduce 53% product risk. Plus 70% more chance to experiment, with a feature prioritization matrix, manage product development activities, project managent, plan, build, launch and measure, and analytics.

Sudiptaa is multi-award-winning (Top 250 global marketers, 2023; Top 10 marketing leaders, 2022 by CEOInsights, Women Exec. of 2021, ET Now) Sr. techno-marketing executive & board member (IIM-C alumnus/topper| Ex- Intuit, Tally, Ericsson, Oracle, HP, EMC) with 20+ years of in-depth experience in building purpose-driven, measurable, scalable global/local branding & marketing strategies. These include CI, insight-driven digital marketing campaigns, GTM, demand gen, performance marketing w CAC/LTV improvement, CRM & marketing automation, Brand, PR, ABM, Affiliate, Influencer, Field, Webinar, and Events). I work collaboratively w/ CXOs, Sales, Product/Services, HR, and Finance to help them achieve their organizational goals.

A hands-on business innovation strategist, data-driven digital marketer, brand evangelist and thought leader with attention to detail.

A speaker in many industry forums: North America Customer Centricity Awards, NMIMS University, CRM Academy of Asia, Customer Loyalty Summit, Paul Writer's Brand Summit, FICCI, EdgeCRM & more.

A passionate content writer, blogger, and lifelong student. A strong advocate of Dand EI; a practitioner of "Giving Back to Society".

B2B2C industry expertise:

Marketing expertise:

- Market research: Customer & competitive intelligence, customer persona, segmentation, concept testing (NPD), BrandTrack, CSAT/NPS
- Marketing automation, analytics & dashboard
- Global, regional marketing strategies, GTM, integrated marketing campaigns & execution by creating high-performing marketing teams;
- Digital Marketing (E2E digital-first marketing programs including GTM, ABM, SEO/SEM, Social Media, Demand gen, Performance Marketing, Automated CLM, WhatsApp, Website revamp, Email, Video/App Marketing)
- Global customer programs (Customer Acquisition, Satisfaction, Experience, Referral, Loyalty, Executive Sponsorship, Community, Events)
- Product/Partner & Event marketing
- Branding, PR; internal/external marketing communications
- Website design/dev
- Content strategy
- Tools experience: Msoffice, CRM (Salesforce, Siebel, Zoho, Hubspot), Google Analytics, Keywords Planner, SEMRush, WebTrends, Eloqua, WebEngage, SpyFu, Prowly, Ubersuggest, Contently, SparkToro, Canva, AdobePhotoshop, Invideo, ChatGPT, Supermeme, Rytr, MOZ, Screamfrog, WordPress, Wix, HTML, Ahrefs, Google Ads/LinkedIn/FB/Insta/YouTube/programmatic ads, Quora/Reddit
- Sales enablement |Budget, P&L management, marketing ops

A certified career mentor focuses on empathy and innovation.

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