Sudiptaa Paul Choudhury - CMO, Prodeasy | Shorter Loop

Sudiptaa Paul Choudhury

CMO, Prodeasy | Shorter Loop

I am an award-winning (Top 250 global marketers, 2023; Top 10 marketing leaders, 2022 by CEOInsights, Women Exec. of 2021, ET Now) sr. techno-marketing executive & board member (IIM-C alumnus/topper| Ex- Intuit, Tally, Ericsson, Oracle, HP, EMC) with 20 years of in-depth experience in building purpose-driven, measurable, scalable global/local branding & marketing strategies. These include CI, insight-driven digital marketing campaigns, GTM, demand gen, performance marketing w CAC/LTV improvement, CRM & marketing automation, Brand, PR, ABM, Affiliate, Influencer, Field, Webinar, and Events). I work collaboratively w/ CXOs, Sales, Product/Services, HR, and Finance to help them achieve their organizational goals.

A hands-on business innovation strategist, data-driven digital marketer, brand evangelist and thought leader with attention to detail.

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"For me, eChai is a second home. I've been associated with it since the early days, when it was already setting a different tone for how startup communities could work. As a traditional business owner entering the new-age D2C space, eChai supported me in every direction. Over the years, it became my window to the startup world — and also gave me lifelong friends who continue to show up, for business and beyond."
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"eChai has been a game changer in my journey. It connected me with real people, real support and real opportunities. From building HMMBiz to launching Mindalcove, eChai has played a key role at every step. Grateful to be part of a community that truly believes in growing together."
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“When we launched LegalWiz.in back in 2016, concept of procuring legal and compliance services through a digital commerce platform wasn't as prominent in India. eChai played a significant role in providing the early adopters, and building significant positioning in the startup fraternity. Overtime, eChai grew to be a massive network of like-minded entrepreneurs and extended that benefit to all the members in a true "co-rise" spirit. I personally love to attend eChai events, learn from subject matter experts who share relatable and actionable insights and experiences. For startup journeys, it is so important to be surrounded by people who can add relevance, perspective, and push you to do better. Most importantly a group of people where you aren't being judged about things going right or wrong, but be a motivational force that keeps you going, yet keeping you in check. eChai is that place for me!”
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eChai Partner Brands

eChai Ventures partners with select brands as their growth partner - working together to explore new ideas, open doors, and build momentum across the startup ecosystem.