With a sharp acumen in Sales and Marketing, I began my career with a deep-rooted focus on understanding markets, consumer behavior, and scalable business strategies. Over the years,I cultivated a strong foundation by working across Electric Vehicle brands, Marketing Agencies, and other emerging sectors — each experience adding a unique layer to my entrepreneurial insight and operational understanding.

From the very beginning, my ambition was not just to grow within the corporate ladder but to build and scale startups. I intentionally chose to work with early-stage companies, where I could be closest to the action — identifying challenges, crafting hands-on solutions, and helping businesses find product-market fit. This ground-up experience exposed o real struggles of new-age ventures and gave me a practical edge in problem-solving, strategy formulation, and building lean yet impactful systems.

Armed with a vision to create something truly disruptive, I am now channeling my passion into building WeRoutine — India's first hyper-personalized AI-driven skincare brand. More than just a brand, WeRoutine is a tech-first wellness ecosystem that blends AI diagnostics, smart ingredient curation, and real consumer data to deliver personalized skincare solutions — something the Indian market has long awaited.

WeRoutine aims to redefine how skincare is understood and accessed in India by moving away from generic offerings to products tailored uniquely to each individual’s skin needs — powered by AI and driven by real science. Our vision is to build this into a billion-dollar enterprise that not only dominates the domestic market but also sets global benchmarks in the skincare-tech space.

Today, as the founder and driving force behind WeRoutine, I combine my years of hands-on startup experience, domain knowledge, and relentless drive to scale innovation. I am actively seeking visionary partners and investors who believe in the potential of personalization, AI, and D2C disruption — to join my journey of building a category-defining brand from India to the world.

“I’ve lived the hustle of early-stage startups. I’ve seen what works, what breaks, and what truly scales. With WeRoutine, I’m putting all those lessons into practice — creating not just a product, but a revolution in personal care.”