Sumit S - Co-Founder, WeRoutine

Sumit S

Co-Founder, WeRoutine

With a sharp acumen in Sales and Marketing, I began my career with a deep-rooted focus on understanding markets, consumer behavior, and scalable business strategies. Over the years,I cultivated a strong foundation by working across Electric Vehicle brands, Marketing Agencies, and other emerging sectors — each experience adding a unique layer to my entrepreneurial insight and operational understanding.

From the very beginning, my ambition was not just to grow within the corporate ladder but to build and scale startups. I intentionally chose to work with early-stage companies, where I could be closest to the action — identifying challenges, crafting hands-on solutions, and helping businesses find product-market fit. This ground-up experience exposed o real struggles of new-age ventures and gave me a practical edge in problem-solving, strategy formulation, and building lean yet impactful systems.

Armed with a vision to create something truly disruptive, I am now channeling my passion into building WeRoutine — India's first hyper-personalized AI-driven skincare brand. More than just a brand, WeRoutine is a tech-first wellness ecosystem that blends AI diagnostics, smart ingredient curation, and real consumer data to deliver personalized skincare solutions — something the Indian market has long awaited.

WeRoutine aims to redefine how skincare is understood and accessed in India by moving away from generic offerings to products tailored uniquely to each individual’s skin needs — powered by AI and driven by real science. Our vision is to build this into a billion-dollar enterprise that not only dominates the domestic market but also sets global benchmarks in the skincare-tech space.

Today, as the founder and driving force behind WeRoutine, I combine my years of hands-on startup experience, domain knowledge, and relentless drive to scale innovation. I am actively seeking visionary partners and investors who believe in the potential of personalization, AI, and D2C disruption — to join my journey of building a category-defining brand from India to the world.

“I’ve lived the hustle of early-stage startups. I’ve seen what works, what breaks, and what truly scales. With WeRoutine, I’m putting all those lessons into practice — creating not just a product, but a revolution in personal care.”

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Founders and startup folks who joined past eChai startup events
Upcoming events in Ahmedabad
Sep
04
Thu
Sales Masterclass for Startups : Ahmedabad Edition
Ahmedabad
GVFL Ahmedabad
6:30pm — 08:30pm
16 slots booked
Achal Rangaswamy - The Coach Jatin Chaudhary - Co-Founder, eChai Ventures Sumit Kasardekar - Business Manager - SAP Sales at SAR Digital India Urvish Suthar - Founder & CEO at UVTech Global | ERPNext | Odoo | Custom Software Development Vinit Jadhav - Data Engineer Kunjan Thakkar (Atara) - Founder @ Keroluxe (Design beyond boundaries) HARSHIL PATEL - Founder @theimagineindia Travel Community Hharil Soni - Sales & Marketing Director Ankit Vedani - 3HP Protein Jayraj Vora - Velo Digital Tech Vishal Patel - Community builder | Freelance Recruiter | Software Engineer | Social Worker | Web3 & Motorsports Enthusiast Vedant Agrawal - Student, Silver Oak University
Sep
06
Sat
eChai Women Founders Initiative in Ahmedabad: September Edition
Ahmedabad
iHub Gujarat
6:00pm — 08:00pm
36 slots booked
Harsha Bhurani - Founder, HummingBird Consulting Group Kunjan Thakkar (Atara) - Founder @ Keroluxe (Design beyond boundaries) Preksha Shah - Senior Full Stack Engineer/ Tech Lead Jignesh Thakkar - Cofounder at LoudRevel Shyam sudani - Cord4 technologies Er. Pranav Veerani - FSIDM.in and Unity Sangam, Founder Harsh Vasoya - Agriculture import Advisor - Agriculture Import Adviser At Golokam Group Jinal Soni - Founder,Webcrux Technology Sakina Merchant - Co-Founder, Goodbelly Bharat Zalavadiya - Web Designer & WordPress Developer Ishani Upadhyay Dave - CEO & Co Founder, Shaadivibe Manish Nayee - Founder , Wority Technology Viraj Chapani - Founder and CEO of kathiyawadi Design Urvashi Khandhediya - Business Development Manager Tarjani Gajjar - Project head at GenLink and eCom marketer Ruchi Parikh - Founder, Whizthrive Productivity Coaching
Sep
06
Sat
AI Demo Night – Ahmedabad Edition
Ahmedabad
Ahmedabad University
6:00pm — 08:00pm
13 slots booked
sujal raval - Software Developer, Freelancer Jenil Prajapati - AI TOOLS SPECIALIST Harshil Dudhat - Full-Stack Developer, Freelancer Afiya Mansuri_20 - Co-founder and developer at foundary four Jignesh Chudasama - Consultant @Ahmedabad - IT firms | Project Manager @Addact Umang Raichura - GEI- Prism Johnson Limited-RMC Division Ritesh Panchal - keastox Dhaval Parmar - Founder, PlusRCM Hharil Soni - Sales & Marketing Director HARSHIL PATEL - Founder @theimagineindia Travel Community Yash Kansara - Founder, UnJunked Enterprise Neel Patel - Product Manager
Sep
20
Sat
Ahmedabad Startup Day — Where the City’s Entrepreneurial Spirit Comes Alive : September Edition
Ahmedabad
iHub Gujarat
5:00pm — 09:00pm
15 slots booked
Jatin Chaudhary - Co-Founder, eChai Ventures Kunjan Thakkar (Atara) - Founder @ Keroluxe (Design beyond boundaries) Ashutosh raval - Cyber Security Professional & Founder RedHacks1 IT Security Ghanshyam S. Vachhani - Solution Architect Ishani Upadhyay Dave - CEO & Co Founder, Shaadivibe sujal raval - Software Developer, Freelancer Kavan Patel - Founder, TerraBloom By KVN Brijesh RavaL. - Founder and CEO Beyond Cure pvt ltd Jay Bhandari - Operations, SM Enterprise HARSHIL PATEL - Founder @theimagineindia Travel Community Hitesh Bhagat - SnagFixr Jaimin Patel - Founder of Atri Energy, delivering end-to-end solar EPC solutions to power India’s clean energy future.
Sep
25
Thu
eChai Startup Demo Day in Ahmedabad: September Edition
Ahmedabad
GVFL Ahmedabad
6:30pm — 08:30pm
27 slots booked
Jignesh Thakkar - Cofounder at LoudRevel Jay Bhavsar - Founder Er. Pranav Veerani - FSIDM.in and Unity Sangam, Founder Harsh Vasoya - Agriculture import Advisor - Agriculture Import Adviser At Golokam Group Sumit Kasardekar - Business Manager - SAP Sales at SAR Digital India Jinal Soni - Founder,Webcrux Technology Yash - Senior Software Engineer Ajaykumar Vannal - VP of Sales, Dinjan Infotech Mohit Adlakha - Sales Director At Superworks.com Devarshan Patel - Founder, BuildwithDEV. Ex Koru Global Inc (Acquired) Urvish Suthar - Founder & CEO at UVTech Global | ERPNext | Odoo | Custom Software Development Piyush Patel - Executive MD at Dropit | Director of Business Operations at HK Infosoft Nitin Sonal Acharya - Co-Founder, Induxion Infra LLP anubhav pohekar - Founder, ulanpo India Nitin Sonal Acharya - Co-Founder, Induxion Infra LLP
Oct
04
Sat
eChai Women Founders Initiative in Ahmedabad: October Edition
Ahmedabad
iHub Gujarat
6:00pm — 08:00pm
8 slots booked
Preksha Shah - Senior Full Stack Engineer/ Tech Lead Jignesh Thakkar - Cofounder at LoudRevel Shyam sudani - Cord4 technologies Harsh Vasoya - Agriculture import Advisor - Agriculture Import Adviser At Golokam Group Jinal Soni - Founder,Webcrux Technology
Oct
30
Thu
eChai Startup Demo Day in Ahmedabad: October Edition
Ahmedabad
GVFL Ahmedabad
6:30pm — 08:30pm
9 slots booked
Jignesh Thakkar - Cofounder at LoudRevel Jay Bhavsar - Founder Er. Pranav Veerani - FSIDM.in and Unity Sangam, Founder Harsh Vasoya - Agriculture import Advisor - Agriculture Import Adviser At Golokam Group Sumit Kasardekar - Business Manager - SAP Sales at SAR Digital India Romil Monpara - Student, Co-owner of Yamuna Industries Hitesh Bhagat - SnagFixr
Nov
01
Sat
eChai Women Founders Initiative in Ahmedabad: November Edition
Ahmedabad
iHub Gujarat
6:00pm — 08:00pm
6 slots booked
Preksha Shah - Senior Full Stack Engineer/ Tech Lead - Enspirit Technologies Jignesh Thakkar - Cofounder at LoudRevel Shyam sudani - Cord4 technologies Er. Pranav Veerani - FSIDM.in and Unity Sangam, Founder Harsh Vasoya - Agriculture import Advisor - Agriculture Import Adviser At Golokam Group
Nov
27
Thu
eChai Startup Demo Day in Ahmedabad: November Edition
Ahmedabad
GVFL Ahmedabad
6:30pm — 08:30pm
8 slots booked
Jignesh Thakkar - Cofounder at LoudRevel Jay Bhavsar - Founder Er. Pranav Veerani - FSIDM.in and Unity Sangam, Founder Sumit Kasardekar - Business Manager - SAP Sales at SAR Digital India Jinal Soni - Founder,Webcrux Technology Romil Monpara - Student, Co-owner of Yamuna Industries Hitesh Bhagat - SnagFixr
Dec
06
Sat
eChai Women Founders Initiative in Ahmedabad: December Edition
Ahmedabad
iHub Gujarat
6:00pm — 08:00pm
7 slots booked
Preksha Shah - Senior Full Stack Engineer/ Tech Lead - Enspirit Technologies Jignesh Thakkar - Cofounder at LoudRevel Shyam sudani - Cord4 technologies Er. Pranav Veerani - FSIDM.in and Unity Sangam, Founder Jinal Soni - Founder,Webcrux Technology
Dec
25
Thu
eChai Startup Demo Day in Ahmedabad: December Edition
Ahmedabad
GVFL Ahmedabad
6:30pm — 08:30pm
8 slots booked
Jignesh Thakkar - Cofounder at LoudRevel Jay Bhavsar - Founder Er. Pranav Veerani - FSIDM.in and Unity Sangam, Founder KARNATAKAM SREENIVAS - Assistant Manager Sumit Kasardekar - Business Manager - SAP Sales at SAR Digital India Jinal Soni - Founder,Webcrux Technology Romil Monpara - Student, Co-owner of Yamuna Industries
More stories on eChai

The eChai Effect - In Their Words

"I have evolved from role of Community Builder to Startup Consultant to Startup Ecosystem Enabler to Angel Investor and now launching a Venture Studio and eChai has been a catalyst in my overall journey as Startup Evangelist since 13 years."
Mehul Shah - Co-Founder at Counselvise & Ivy Growth
Mehul Shah
Co-Founder at Counselvise & Ivy Growth
"From late-night brainstorming over chai to early morning founder calls, eChai has been more than just a network for me; it’s been home base for ideas, impact, and inspiration. What started as a simple meetup years ago turned into a powerful movement, connecting founders, creators, and dreamers. I’ve had the privilege of seeing startups find product-market fit, marketers (like me) find unexpected collaborations, and most importantly, people finding their tribe. संगच्छध्वं संवदध्वं – Let us move together, speak together. It’s not just a verse from the Rigveda — it’s how Jatin and the entire eChai community truly operate. We don’t just network, we grow together. Forever grateful to be a part of the eChai Effect.
Jaydip Parikh - Chief Everything Officer at Tej SolPro
Jaydip Parikh
Chief Everything Officer at Tej SolPro
"If there’s one phrase that sums up my journey, it’s truly ‘The eChai Effect.’ Six years ago, I simply walked into my first eChai event, not knowing what to expect. The honest conversations, energy, and inspiration from founders and entrepreneurs struck a chord within me. That eChai spark became the catalyst for everything to follow. I proudly say: my entrepreneurship journey started—and keeps evolving—because of eChai. Redicine Medsol’s story is integrally linked to this community. I’ve gained so much, not just as a founder but as a forever volunteer and grateful member of the eChai family. With all my heart, thank you Jatin Bhai and everyone at eChai for shaping, guiding, and supporting my dreams. The eChai Effect will always be a part of my story."
Kush Prajapati - Founder, Redicine Medsol
Kush Prajapati
Founder, Redicine Medsol

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