Sumit S - Co-Founder, WeRoutine

Sumit S

Co-Founder, WeRoutine

With a sharp acumen in Sales and Marketing, I began my career with a deep-rooted focus on understanding markets, consumer behavior, and scalable business strategies. Over the years,I cultivated a strong foundation by working across Electric Vehicle brands, Marketing Agencies, and other emerging sectors — each experience adding a unique layer to my entrepreneurial insight and operational understanding.

From the very beginning, my ambition was not just to grow within the corporate ladder but to build and scale startups. I intentionally chose to work with early-stage companies, where I could be closest to the action — identifying challenges, crafting hands-on solutions, and helping businesses find product-market fit. This ground-up experience exposed o real struggles of new-age ventures and gave me a practical edge in problem-solving, strategy formulation, and building lean yet impactful systems.

Armed with a vision to create something truly disruptive, I am now channeling my passion into building WeRoutine — India's first hyper-personalized AI-driven skincare brand. More than just a brand, WeRoutine is a tech-first wellness ecosystem that blends AI diagnostics, smart ingredient curation, and real consumer data to deliver personalized skincare solutions — something the Indian market has long awaited.

WeRoutine aims to redefine how skincare is understood and accessed in India by moving away from generic offerings to products tailored uniquely to each individual’s skin needs — powered by AI and driven by real science. Our vision is to build this into a billion-dollar enterprise that not only dominates the domestic market but also sets global benchmarks in the skincare-tech space.

Today, as the founder and driving force behind WeRoutine, I combine my years of hands-on startup experience, domain knowledge, and relentless drive to scale innovation. I am actively seeking visionary partners and investors who believe in the potential of personalization, AI, and D2C disruption — to join my journey of building a category-defining brand from India to the world.

“I’ve lived the hustle of early-stage startups. I’ve seen what works, what breaks, and what truly scales. With WeRoutine, I’m putting all those lessons into practice — creating not just a product, but a revolution in personal care.”

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Founders and startup folks who joined past eChai startup events
Upcoming events in Ahmedabad
Jul
16
Wed
Climate Startups Meetup : Ahmedabad Edition
Ahmedabad
GUSEC
6:30pm — 08:30pm
10 slots booked
Ayyan Karmakar - Building TAFCO Nency Thumar - Building UiXD Design Studio Nishit Mistry - Founder at Anahat Design Vipul Prajapati - Founder Universum Solutions. Sigma E Systems. Vishal Patel - Software Engineer Kunjan Thakkar (Atara) - Exploring new opportunities in UI/UX & visual design. Satyajeet Kumar - Founder, Cooling And Ventilation Enterprise Private Limited Komal Bhojani - Founder, DigitoSpark
Jul
16
Wed
eChai Startup Cricket Night in Ahmedabad: Box Cricket
Ahmedabad
Venue will be shared with confirmed guests.
10:00pm — 01:00am
3 slots booked
Jatin Chaudhary - Co-Founder, eChai Ventures Sagar Thakker - Founder, Tducationn.com Kalp Sheth - Co-Founder,Apna labour
Jul
17
Thu
Ahmedabad Startup Meetup
Ahmedabad
GVFL Ahmedabad
6:30pm — 08:30pm
12 slots booked
Ketan Patel - Co-Founder Nishit Mistry - Founder at Anahat Design Parth Agrawal - Managing Director, Subharambh Tea Sumit Kasardekar - Business Manager - SAP Sales at SAR Digital India anubhav pohekar - Founder, ulanpo India Kunjan Thakkar (Atara) - Exploring new opportunities in UI/UX & visual design. Ashish Shrivas - Student, Undergrad'25 SOCET Kalp Sheth - Co-Founder,Apna labour imam Husain - "Founder, Softlooms.in" Komal Bhojani - Founder, DigitoSpark Kavan Patel - Founder, TerraBloom By KVN
Jul
19
Sat
Marketing for Startups in 2025: Creativity, Content & Conversion - Ahmedabad Edition
Ahmedabad
iHub Gujarat
6:00pm — 08:00pm
7 slots booked
Nishit Mistry - Founder at Anahat Design Kunjan Thakkar (Atara) - Exploring new opportunities in UI/UX & visual design. imam Husain - "Founder, Softlooms.in" Komal Bhojani - Founder, DigitoSpark Kavan Patel - Founder, TerraBloom By KVN
Jul
24
Thu
Sales Masterclass for Startups : Ahmedabad Edition
Ahmedabad
GVFL Ahmedabad
6:30pm — 08:30pm
4 slots booked
Sumit Kasardekar - Business Manager - SAP Sales at SAR Digital India imam Husain - "Founder, Softlooms.in" Parthesh Soni - owner
Jul
25
Fri
AI Demo Night – Ahmedabad Edition
Ahmedabad
Ahmedabad University
6:00pm — 08:00pm
4 slots booked
Sumit Kasardekar - Business Manager - SAP Sales at SAR Digital India imam Husain - "Founder, Softlooms.in" Kunjan Thakkar (Atara) - Exploring new opportunities in UI/UX & visual design.
Jul
26
Sat
Ahmedabad Startup Day — Where the City’s Entrepreneurial Spirit Comes Alive : July Edition
Ahmedabad
iHub Gujarat
5:00pm — 09:00pm
5 slots booked
Nishit Mistry - Founder at Anahat Design Sumit Kasardekar - Business Manager - SAP Sales at SAR Digital India Kunjan Thakkar (Atara) - Exploring new opportunities in UI/UX & visual design. imam Husain - "Founder, Softlooms.in"
Jul
31
Thu
eChai Startup Demo Day in Ahmedabad: July Edition
Ahmedabad
GVFL Ahmedabad
6:30pm — 08:30pm
36 slots booked
MAHARSH SHAH - Co-Founder, MealPe Jignesh Thakkar - Cofounder at LoudRevel Jay Bhavsar - Founder Er. Pranav Veerani - Unity Sangam, Founder Aalap Pandya - Co-Founder Shyam sudani - Cord4 technologies Harsh Vasoya - Agriculture import Advisor - Agriculture Import Adviser At Golokam Group Manav Saxena - Founder, Unravel Minds Akshat Suryvanshi - Founder, DineVibe Dave Rajan - Founder, The Vector Box Design Studio Sumit Kasardekar - Business Manager - SAP Sales at SAR Digital India Komal Bhojani - Founder, DigitoSpark Dev Bhutiya - Android Developer imam Husain - "Founder, Softlooms.in" Kadam Vyas - AI Art Seller, Krutitva
Aug
02
Sat
eChai Women Founders Initiative in Ahmedabad: August Edition
Ahmedabad
iHub Gujarat
6:00pm — 08:00pm
18 slots booked
Preksha Shah - Chief Technology Officer(CTO) - Enspirit Technologies Amisha patel - Content creator Kunjan Thakkar (Atara) - Exploring new opportunities in UI/UX & visual design. Jignesh Thakkar - Cofounder at LoudRevel Shyam sudani - Cord4 technologies Harsh Vasoya - Agriculture import Advisor - Agriculture Import Adviser At Golokam Group Nachiketa Soni - Co-Founder, Deep Digi Ecommerce Er. Pranav Veerani - Unity Sangam, Founder Ankita Dobariya - Startup Founder Riya Adhikari - Growth Associate, MYBYK Mahavirsinh Gohil - Founder, AdySmart Kashyap Divyansh - Community Lead Virengiri Goswami - Software Engineer Ayushi Haria - Data Engineer Jayesh Hardasani - Software engineer at peerbits
Aug
28
Thu
eChai Startup Demo Day in Ahmedabad: August Edition
Ahmedabad
GVFL Ahmedabad
6:30pm — 08:30pm
9 slots booked
Jeet  Patel - Backend Engineer Jignesh Thakkar - Cofounder at LoudRevel Jay Bhavsar - Founder Harsh Vasoya - Agriculture import Advisor - Agriculture Import Adviser At Golokam Group Er. Pranav Veerani - Unity Sangam, Founder Sumit Kasardekar - Business Manager - SAP Sales at SAR Digital India Sujal Raval - Software Developer, Freelancer Krupesh Mistry - Founder & Creative Director
Sep
06
Sat
eChai Women Founders Initiative in Ahmedabad: September Edition
Ahmedabad
iHub Gujarat
6:00pm — 08:00pm
6 slots booked
Kunjan Thakkar (Atara) - Exploring new opportunities in UI/UX & visual design. Preksha Shah - Chief Technology Officer(CTO) - Enspirit Technologies Jignesh Thakkar - Cofounder at LoudRevel Shyam sudani - Cord4 technologies Er. Pranav Veerani - Unity Sangam, Founder Harsh Vasoya - Agriculture import Advisor - Agriculture Import Adviser At Golokam Group
Sep
25
Thu
eChai Startup Demo Day in Ahmedabad: September Edition
Ahmedabad
GVFL Ahmedabad
6:30pm — 08:30pm
5 slots booked
Jignesh Thakkar - Cofounder at LoudRevel Jay Bhavsar - Founder Er. Pranav Veerani - Unity Sangam, Founder Harsh Vasoya - Agriculture import Advisor - Agriculture Import Adviser At Golokam Group Sumit Kasardekar - Business Manager - SAP Sales at SAR Digital India
Oct
04
Sat
eChai Women Founders Initiative in Ahmedabad: October Edition
Ahmedabad
iHub Gujarat
6:00pm — 08:00pm
4 slots booked
Preksha Shah - Chief Technology Officer(CTO) - Enspirit Technologies Jignesh Thakkar - Cofounder at LoudRevel Shyam sudani - Cord4 technologies Harsh Vasoya - Agriculture import Advisor - Agriculture Import Adviser At Golokam Group
Oct
30
Thu
eChai Startup Demo Day in Ahmedabad: October Edition
Ahmedabad
GVFL Ahmedabad
6:30pm — 08:30pm
5 slots booked
Jignesh Thakkar - Cofounder at LoudRevel Jay Bhavsar - Founder Er. Pranav Veerani - Unity Sangam, Founder Harsh Vasoya - Agriculture import Advisor - Agriculture Import Adviser At Golokam Group Sumit Kasardekar - Business Manager - SAP Sales at SAR Digital India
Nov
01
Sat
eChai Women Founders Initiative in Ahmedabad: November Edition
Ahmedabad
iHub Gujarat
6:00pm — 08:00pm
5 slots booked
Preksha Shah - Chief Technology Officer(CTO) - Enspirit Technologies Jignesh Thakkar - Cofounder at LoudRevel Shyam sudani - Cord4 technologies Er. Pranav Veerani - Unity Sangam, Founder Harsh Vasoya - Agriculture import Advisor - Agriculture Import Adviser At Golokam Group
Nov
27
Thu
eChai Startup Demo Day in Ahmedabad: November Edition
Ahmedabad
GVFL Ahmedabad
6:30pm — 08:30pm
4 slots booked
Jignesh Thakkar - Cofounder at LoudRevel Jay Bhavsar - Founder Er. Pranav Veerani - Unity Sangam, Founder Sumit Kasardekar - Business Manager - SAP Sales at SAR Digital India
Dec
06
Sat
eChai Women Founders Initiative in Ahmedabad: December Edition
Ahmedabad
iHub Gujarat
6:00pm — 08:00pm
4 slots booked
Preksha Shah - Chief Technology Officer(CTO) - Enspirit Technologies Jignesh Thakkar - Cofounder at LoudRevel Shyam sudani - Cord4 technologies Er. Pranav Veerani - Unity Sangam, Founder
Dec
25
Thu
eChai Startup Demo Day in Ahmedabad: December Edition
Ahmedabad
GVFL Ahmedabad
6:30pm — 08:30pm
5 slots booked
Jignesh Thakkar - Cofounder at LoudRevel Jay Bhavsar - Founder Er. Pranav Veerani - Unity Sangam, Founder KARNATAKAM SREENIVAS - Assistant Manager Sumit Kasardekar - Business Manager - SAP Sales at SAR Digital India
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The eChai Effect - In Their Words

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Shrijay Sheth - Founder at LegalWiz.in and Hire4Higher Consulting
Shrijay Sheth
Founder at LegalWiz.in and Hire4Higher Consulting
“I have no hesitation in saying that my association with eChai has been a gateway into the startup ecosystem. Through this platform, I’ve had the opportunity to connect with many young and dynamic entrepreneurs. These interactions have been immensely enriching - I’ve learned a great deal and have always tried to offer guidance whenever approached. It’s a truly symbiotic relationship that I deeply value, and it wouldn’t have been possible without eChai.”
Syed Nadeem Jafri - Founder, Hearty Mart
Syed Nadeem Jafri
Founder, Hearty Mart
"The eChai platform has been super valuable for me - it has helped me gain a deeper understanding of domains in the startup and tech ecosystem. What stands out most is the celebration of knowledge, professional growth, and entrepreneurship - it’s one of the best for the Indian ecosystem. Along the way, I’ve also been fortunate to make some great friendships and connections too."
Shalin (Shawn) Parikh - Founder, MyCPE One
Shalin (Shawn) Parikh
Founder, MyCPE One

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