I want to carve a niche for myself where originality and simplicity of ideas rule the roost and creativity and concept becomes a distinguish hall mark in a market driven corporate world. With 18 + years of experience, my core expertise is integration of different media (Photography, Design, Web, Multimedia, Print and Broadcast). I have been architecting and optimizing work flow with creative and technical expertise as well as sharing our experience in Education field of Visual communication. Conceptualizing virtual reality tour for innovative and technically sound multimedia presentation since 1996. Worked as Senior Graphic Designer with NDTV for 12 years. Responsible for designing and formatting of news based programmes, bulletins and special shows and web designing for www.ndtv.com and www.doctorndtv.com. Successful implementation of Flash-based graphics in broadcasting. Flash-based graphics are now being done on PCs so that hi-end, expensive machines are free for work that is really suited for them resulting in considerable savings. Channels using this technology implantation include NDTV 24×7, NDTV India, NDTV Metro Nation, NDTV Lifestyle, NDTV Profit, Astro Awani (Malaysia) and NDTV Arabia. Graphic Designer, Indira Gandhi National Center for the Arts. Worked on multimedia research project in collaboration with Xerox Corporation, Palo Alto Research Centre, California, USA on Geeta Govinda, among other projects. Visualiser, Mudra Communication, New Delhi. Visualisation for brands like Nestlé Milkmaid, Polo, Nestlé Chocolates, Ruffles chips and JK Tyres.