Should I hire a bookkeeper/accountant now or keep doing my own books for as long as possible?
The short answer
Do your own basic bookkeeping (sales/expense entry) as long as it's genuinely a once-a-week, 30-minute task, the muscle memory of knowing your own numbers is valuable early. The moment GST filing, TCS reconciliation across marketplaces, or payroll enters the picture, hand that specific piece to a CA or a bookkeeping service rather than your whole finance function, most scaling D2C brands run a hybrid where the founder owns the numbers and reviews, and a professional owns the filings and compliance.
A quick summary to orient you. The real value is below: the resources worth your time, from people who've actually done it, not us.
Here are the resources
Hand-picked from around the web, each with a note on why it earns your time. India-specific ones carry a badge.
Why we picked it
Hosted by someone who both runs an ecommerce accounting firm and co-owns a DTC brand, the rare finance content that's grounded in actually running an online store, not just theory.
Why we picked it
A CA firm's practical picks rather than a vendor's self-promotion, useful second opinion when deciding what to actually implement versus what a software company wants to sell you.
Why we picked it
A neutral, feature-by-feature comparison of the three tools every Indian founder actually considers, saves you from three separate sales pitches.
