What's Flipkart's equivalent, and how do I actually report a fake or unauthorised listing there?
The short answer
Flipkart's equivalent is Brand Assure, once you're onboarded as a trademark owner, it gives you visibility into every seller using your brand name on the platform and a direct channel to flag unauthorised or counterfeit listings, with Flipkart reporting a roughly 1.5-2 day turnaround on resolving IP complaints. You'll need to submit real documentation (your trademark certificate, sample invoices) to back a takedown claim, Flipkart puts the burden of proof on the person reporting, and flagged sellers get a chance to counter with their own invoices, so build your evidence file before you file, not after.
A quick summary to orient you. The real value is below: the resources worth your time, from people who've actually done it, not us.
Here are the resources
Hand-picked from around the web, each with a note on why it earns your time. India-specific ones carry a badge.
3 resources3 India-specific1 link-checked
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📄 Article
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Why we picked it
Flipkart's own numbers on enforcement scale (millions of listings actioned, thousands of sellers removed), useful for gauging how seriously the platform treats brand complaints versus letting them pile up.
Why we picked it
One of the few resources that explains Flipkart's Brand Assure program specifically, rather than defaulting to Amazon-only advice, necessary since the two platforms' processes differ.
Why we picked it
A practical document checklist for getting your brand verified on Flipkart, useful as a step-by-step companion to the trademark filing process itself.
