We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 11 cities confirmed, 163 founders registered. Any city that reaches 20 interested founders is on too. See your city
Get legal & compliant

What's Flipkart's equivalent, and how do I actually report a fake or unauthorised listing there?

Flipkart's equivalent is Brand Assure, once you're onboarded as a trademark owner, it gives you visibility into every seller using your brand name on the platform and a direct channel to flag unauthorised or counterfeit listings, with Flipkart reporting a roughly 1.5-2 day turnaround on resolving IP complaints. You'll need to submit real documentation (your trademark certificate, sample invoices) to back a takedown claim, Flipkart puts the burden of proof on the person reporting, and flagged sellers get a chance to counter with their own invoices, so build your evidence file before you file, not after.

Go deeper

3 resources, 3 India-specific, 1 link-checked.

📄 Article
✓ Link checked India Free Beginner

Flipkart's own numbers on enforcement scale (millions of listings actioned, thousands of sellers removed), useful for gauging how seriously the platform treats brand complaints versus letting them pile up.

Flipkart Deepens Marketplace Governance to Strengthen Trust and Platform Integrity

From Flipkart Stories

  • States scale of listings actioned and sellers removed for policy violations
  • Explains Flipkart's broader trust and governance framework
  • Direct-from-platform source rather than a third-party summary
Open stories.flipkart.com
📄 Article
India Free Intermediate

One of the few resources that explains Flipkart's Brand Assure program specifically, rather than defaulting to Amazon-only advice, necessary since the two platforms' processes differ.

Flipkart Brand Assure: Report IP Infringement (2026)

From Red Points

  • Explains Brand Assure enrollment and reporting workflow
  • Details evidence requirements for a valid IP infringement claim
  • Covers realistic resolution timelines on Flipkart specifically
Open redpoints.com

Terms in this answer

People also ask

Also in Starting Up

The same ground, over in Co-founders, team & legal, our Starting Up track.

eChai Partner Brands