How do I get my brand onto Amazon Brand Registry and Project Zero to fight counterfeits?
The short answer
Amazon Brand Registry is your entry ticket, you need a registered (or at least pending) trademark to enroll, after which Project Zero gives you a self-service tool to search for and instantly remove counterfeit listings using your brand, plus automated scanning running in the background even when you're not looking. It's free once you're enrolled, and in India specifically Amazon has been ramping up its own investigative and enforcement capacity, so filing your trademark application early (a 'pending' status often qualifies you to start) is the actual bottleneck, not the Brand Registry application itself.
A quick summary to orient you. The real value is below: the resources worth your time, from people who've actually done it, not us.
Here are the resources
Hand-picked from around the web, each with a note on why it earns your time. India-specific ones carry a badge.
Why we picked it
Written by a legal-services company, so it's sharper than most on the actual trademark mechanics, IP India filing, pending vs registered marks, and what happens if your mark gets objected to mid-application.
Why we picked it
Clarifies the difference between Amazon's three overlapping brand-protection programs, which is genuinely confusing, useful once you're past basic Brand Registry and deciding what else to layer on.
Why we picked it
Confirms that India is a real enforcement priority for Amazon, not an afterthought market, useful context for how seriously to expect your takedown requests to be handled.
Why we picked it
The official self-service counterfeit-removal tool, free once you're Brand Registry-enrolled, this is the primary weapon against fakes on Amazon, straight from the source.
