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Brand protection · checked 11 November 2026

Register the trademark first, then send a cease-and-desist and use Amazon Brand Registry and Flipkart Brand Assure to take fakes down.

A registered mark lets you sue for infringement, where an unregistered one leaves only the slower passing-off route. Amazon's Project Zero lets you remove counterfeit listings yourself, and Flipkart reports resolving IP complaints in about 1.5 to 2 days. Fakes on Instagram, WhatsApp or standalone sites need each platform's own takedown, and a paid monitoring tool once listings come back faster than you can report them.

The steps 7 answers

  1. Someone is copying my brand, product, or content. What can I actually do about it in India? Starting Up
  2. Someone's using a name very similar to mine, what can I actually do about it? D2C
  3. How do I get my brand onto Amazon Brand Registry and Project Zero to fight counterfeits? D2C
  4. What's Flipkart's equivalent, and how do I actually report a fake or unauthorised listing there? D2C
  5. Someone's hijacked my own product listing and is undercutting my price, what do I do? D2C
  6. My brand is being sold as fake on Instagram and WhatsApp, not just on marketplaces, what do I do? D2C
  7. At what point should I pay for a brand-protection monitoring tool instead of doing takedowns manually? D2C

The readingMost used across these answers

The terms

TrademarkIntellectual Property

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