What is the Startup India Seed Fund Scheme (SISFS) and can my D2C brand apply?
SISFS gives DPIIT-recognised startups up to ₹20 lakh grant for proof-of-concept/prototype work and up to ₹50 lakh in convertible debt for market entry and scaling - unsecured, no personal guarantee - but you must apply through an approved incubator, not directly to the government, and you must be incorporated within 2 years of applying. It's sector-agnostic so a D2C brand qualifies, but incubators lean toward deep-tech and social-impact applicants, so a strong 'why this matters beyond just another product' angle helps your odds.
Go deeper
3 resources, 3 India-specific, 3 link-checked.
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The official government portal for SISFS - go straight to the source for eligibility, the current list of approved incubators, and the application window rather than relying on a third-party summary that may be out of date.
The government's own aggregator page for SISFS eligibility, written in the same plain checklist format as MyScheme uses across all its listed programs - a quick eligibility gut-check before you invest time in a full incubator application.
An NBFC's plain-English roundup of CGTMSE, MUDRA, PMEGP, SISFS and other government schemes in one place, from a lender who actually processes applications against these schemes rather than just summarising government press releases.
