What is the Startup India Seed Fund Scheme (SISFS) and can my D2C brand apply?
The short answer
SISFS gives DPIIT-recognised startups up to ₹20 lakh grant for proof-of-concept/prototype work and up to ₹50 lakh in convertible debt for market entry and scaling - unsecured, no personal guarantee - but you must apply through an approved incubator, not directly to the government, and you must be incorporated within 2 years of applying. It's sector-agnostic so a D2C brand qualifies, but incubators lean toward deep-tech and social-impact applicants, so a strong 'why this matters beyond just another product' angle helps your odds.
A quick summary to orient you. The real value is below: the resources worth your time, from people who've actually done it, not us.
Here are the resources
Hand-picked from around the web, each with a note on why it earns your time. India-specific ones carry a badge.
Why we picked it
The government's own aggregator page for SISFS eligibility, written in the same plain checklist format as MyScheme uses across all its listed programs - a quick eligibility gut-check before you invest time in a full incubator application.
Why we picked it
An NBFC's plain-English roundup of CGTMSE, MUDRA, PMEGP, SISFS and other government schemes in one place, from a lender who actually processes applications against these schemes rather than just summarising government press releases.
Why we picked it
The official government portal for SISFS - go straight to the source for eligibility, the current list of approved incubators, and the application window rather than relying on a third-party summary that may be out of date.
