Grow organically & retain

How do I get my brand cited by ChatGPT, Google's AI Mode and Perplexity?

Treat it as an addition to SEO, not a replacement. Google says AI Overviews and AI Mode need nothing beyond being indexed and eligible for a snippet, with no special AI files or markup. What these engines cite are pages that answer a buying question plainly: product pages with full specs, prices and real reviews, comparison and how-to pages, and mentions of your brand on sites they already trust (publications, marketplaces, Reddit threads, review roundups). For shopping answers, product data matters as much as prose: ChatGPT's shopping results read merchant product feeds and Shopify's catalogue, so keep titles, variants, prices and stock accurate everywhere you sell. Then check by hand each month: ask the five questions your buyers ask and note which brands get named.

Go deeper

5 resources, 5 link-checked.

📄 Article
✓ Link checked Free Beginner

Google's own documentation on how pages appear in AI Overviews and AI Mode, and what a site owner does or does not need to do for it.

AI Features and Your Website

From Google Search Central by Google

  • Standard SEO fundamentals apply to AI Overviews and AI Mode; no special optimisation is required
  • A page must be indexed and eligible to show with a snippet
  • No new machine-readable files, AI text files or markup are needed
Open developers.google.com →
📄 Article
✓ Link checked Free Intermediate

OpenAI's developer guide to the structured product feed merchants share so ChatGPT can show their products with accurate titles, prices and availability.

Product Feeds in ChatGPT: Get Started

From OpenAI for Developers by OpenAI

  • A product feed is a structured catalogue file OpenAI uses to index products in ChatGPT
  • Access is limited to approved partners, who apply at chatgpt.com/merchants
  • Every record must carry the schema's required fields and be refreshed as prices and stock change
Open developers.openai.com →
📄 Article
✓ Link checked Free Intermediate

A March 2026 account of how shopping inside ChatGPT changed: the launch of in-chat checkout in 2025, OpenAI's step back from it, and how merchants' products get shown now.

ChatGPT Shopping and Instant Checkout: Exploring the Future of Commerce

From Talon.One by Isabelle Watson

  • OpenAI pulled back from in-chat checkout in March 2026 and relaunched shopping around discovery on 24 March 2026
  • Merchants share product feeds through the Agentic Commerce Protocol; Shopify merchants appear through Shopify Catalog
  • Clear attributes, accurate variant prices and stock, and Product/Offer/Rating markup help visibility
Open talon.one →
📄 Article
✓ Link checked Free Intermediate

Explains the newest AI-ops shift that actually matters, ChatGPT now auto-generates shopping ads straight from your product feed, so feed hygiene is becoming as important as ad creative itself.

ChatGPT Product Feed Ads: 2026 Retailer Guide

From Passionfruit

  • OpenAI's product feed ads connect directly to your catalog
  • Feed description quality affects whether ChatGPT recommends your product
  • Early feed-based ad formats are among the strongest-performing in beta
Open getpassionfruit.com →
📄 Article
✓ Link checked Free Beginner

Straight from the source that actually runs the ranking algorithm, Google's own explanation of what makes a site eligible to rank, rewritten to be genuinely beginner-friendly. Skip the paraphrased blog posts and read the original.

SEO Starter Guide: The Basics

From developers.google.com by Google Search Central

  • Covers crawling, indexing and ranking basics in plain language
  • Explains what Google actually checks before it'll show your page
  • The baseline every other SEO guide is summarising
Open developers.google.com →

Terms in this answer

Search Engine Optimization

People also ask

I just launched my Shopify store. Where do I even start with SEO? 4 → What technical SEO actually matters for my product and collection pages? 4 → How do I build a content/blog strategy that actually drives organic traffic, and sales, not just eyeballs? 4 → I have almost no budget, how do I build backlinks and authority for my D2C brand? 4 → Are there India-specific SEO things I should be doing differently, language, COD, local search? 4 → Which SEO tools are actually worth paying for, how long until SEO pays off, and what mistakes do founders keep making? 4 →

Also in Starting Up

The same ground, over in Grow & market, our Starting Up track.

What growth metrics should I actually track as an early-stage startup? 3 → Should I even be running paid ads at this stage? 2 →

Also in GTM

The same ground, over in Build pipeline, our GTM track.

I have never sent a cold email in my life. Where do I even start? 4 → Everyone says do content. What does inbound actually mean for a startup with no audience? 4 →

Also in GTM

The same ground, over in Keep and grow the customers you win, our GTM track.

When should I hire my first customer success person? 5 → What is net revenue retention and why does every investor keep asking me for it? 5 →
eChai Partner Brands The partnership →