How Generative Engine Optimization (GEO) Rewrites the Rules of Search
The piece that made GEO a category: visibility now means being inside the answer.
Open a16z.com →AI assistants summarize multiple sources, so being mentioned in many credible places (Reddit threads, review sites, comparison pages, niche publications) beats ranking number one anywhere. Publish clear, structured, quotable content that directly answers buyer questions, and track how ChatGPT and Perplexity describe you today. Unlike SEO, this channel has no decade of domain-authority moat, so early-stage startups can win it fast, and the traffic converts far better.
A quick orientation. The real value is below: resources worth your time, from people who've actually done it.
The piece that made GEO a category: visibility now means being inside the answer.
Open a16z.com →The single best tactical hour on AEO, with the 6x conversion data point.
Listen on Apple Podcasts podcasts.apple.com →The written playbook version if you want the tactics without the audio.
Open lennysnewsletter.com →The compressed takeaways thread; a 2-minute read to align your team.
Open x.com →The agency's own annotated version with extra implementation detail.
Open graphite.io →A longer cut going deeper on Reddit strategy without spamming.
Listen on Spotify open.spotify.com →The most data-driven annual read on what actually moves AI visibility.
Open growth-memo.com →Real user behavior data: AI Mode users accept the model's shortlist, so be on it.
Open growth-memo.com →815K query-page pairs show focused pages beat ultimate guides for citations.
Open growth-memo.com →One post consolidating a year of AI-search research findings.
Open growth-memo.com →A full free masterclass structured for implementation week by week.
Watch on YouTube youtube.com →Ranks the citation factors so you prioritize the few that matter.
Watch on YouTube youtube.com →The beginner on-ramp if AEO is entirely new to you.
Watch on YouTube youtube.com →Covers multi-assistant visibility, not just ChatGPT.
Watch on YouTube youtube.com →A founder's receipts-first account of getting their own product recommended.
Watch on YouTube youtube.com →A skeptical check on the llms.txt trend before you invest time in it.
Open journal.withdaydream.com →Indig unpacks the behavior shift behind all the AEO tactics.
Open marketingspeak.com →