I just launched my Shopify store. Where do I even start with SEO?
The short answer
Start with the boring stuff before touching content: get Search Console verified, submit your sitemap, check that product and collection pages are actually indexed, and audit page speed, Shopify's default theme is fine but bloated apps will tank your Core Web Vitals faster than anything else. Nail the on-page basics (unique title tags, real product descriptions instead of the manufacturer's copy-paste) before you pay a ₹40-50k/month 'SEO expert' to tell you the same thing. Budget 3-4 months before Search Console shows anything worth screenshotting, SEO is not a launch-week channel.
A quick summary to orient you. The real value is below: the resources worth your time, from people who've actually done it, not us.
Here are the resources
Hand-picked from around the web, each with a note on why it earns your time. India-specific ones carry a badge.
Why we picked it
Straight from the source that actually runs the ranking algorithm, Google's own explanation of what makes a site eligible to rank, rewritten to be genuinely beginner-friendly. Skip the paraphrased blog posts and read the original.
Why we picked it
Digi Acai is one of the few Indian agencies that works exclusively with D2C brands on SEO, so this reflects what actually works for Shopify stores selling in India rather than a generic global playbook.
Why we picked it
A literal checklist, not a wall of theory, written by the platform most Indian D2C brands actually run on, so every tip maps directly to a setting or app you have access to in your Shopify admin.
Why we picked it
A free, structured video course that takes you from 'what is SEO' through keyword research, on-page and link building in a few hours, the fastest way to get a working mental model before you touch your own store.
