I just launched my Shopify store. Where do I even start with SEO?
Start with the boring stuff before touching content: get Search Console verified, submit your sitemap, check that product and collection pages are actually indexed, and audit page speed, Shopify's default theme is fine but bloated apps will tank your Core Web Vitals faster than anything else. Nail the on-page basics (unique title tags, real product descriptions instead of the manufacturer's copy-paste) before you pay a ₹40-50k/month 'SEO expert' to tell you the same thing. Budget 3-4 months before Search Console shows anything worth screenshotting, SEO is not a launch-week channel.
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4 resources, 1 India-specific, 4 link-checked.
📄 Article
✓ Link checkedFreeBeginner
Straight from the source that actually runs the ranking algorithm, Google's own explanation of what makes a site eligible to rank, rewritten to be genuinely beginner-friendly. Skip the paraphrased blog posts and read the original.
Digi Acai is one of the few Indian agencies that works exclusively with D2C brands on SEO, so this reflects what actually works for Shopify stores selling in India rather than a generic global playbook.
A literal checklist, not a wall of theory, written by the platform most Indian D2C brands actually run on, so every tip maps directly to a setting or app you have access to in your Shopify admin.
A free, structured video course that takes you from 'what is SEO' through keyword research, on-page and link building in a few hours, the fastest way to get a working mental model before you touch your own store.
