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Ecommerce Email Marketing Benchmark Report

Klaviyo · klaviyo.com Free Intermediate

The industry-standard yardstick for 'is my email program actually good', built from over 180,000 real Klaviyo accounts, so you're benchmarking against real e-commerce data instead of a marketer's blog opinion.

  • Email drives roughly a quarter of total store revenue on average, ranging 12-70% by brand maturity.
  • Flows generate a disproportionate share of revenue (~40-50%) from a tiny share of total sends.
  • Benchmarks are cut by industry, so compare yourself to your own category, not the blended average.
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It answers 3 questions

  1. Should I use Klaviyo, WebEngage, MoEngage, or something else for email and retention marketing?
  2. How do I actually set up abandoned cart, welcome and post-purchase email flows that make money?
  3. How much revenue should email actually be driving for my D2C brand?

Read with it

  1. MoEngage is a Bangalore-founded engagement platform used by Flipkart, Domino's and hundreds of Indian D2C brands, and this... moengage.com Article E-commerce Retention Benchmarks India MoEngage
  2. An India-first take on retention that names the specific levers Indian brands actually use - WhatsApp CRM, loyalty programs,... productgrowth.in Article D2C Retention Playbook: How India's Best Brands Win ProductGrowth.in
  3. The official, step-by-step build instructions for the single highest-ROI flow in D2C email, straight from the platform docs, so... help.klaviyo.com Article How to Create an Abandoned Cart Flow Klaviyo
  4. Covers all three must-build flows in one place with the structure, timing and benchmarks for each, the fastest way to see how... askneedle.com Article Best Klaviyo Flows for DTC Brands: Welcome, Abandoned Cart, Post-Purchase Needle
  5. Real practitioner back-and-forth on what actually moves cart-recovery revenue versus what's textbook advice, the messy,... community.klaviyo.com Thread Abandoned Cart Flows: Advice for Your First High-Impact Revenue Win Klaviyo Community
  6. Chase Dimond has driven $200M+ in email revenue for e-commerce brands and writes three times a week on flows, copy and... chasedimond.com Newsletter The Best Email Marketing Newsletter Chase Dimond
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