How do I actually set up abandoned cart, welcome and post-purchase email flows that make money?
These three flows should be the first thing you build, they run on autopilot, and in mature Klaviyo accounts flows drive roughly 40-50% of total email revenue from barely 5% of sends. Abandoned cart: trigger off 'Started Checkout', 2-3 emails over 24-48 hours, save the discount for the last one. Welcome: 3-5 emails over 1-2 weeks introducing the brand and pushing the first purchase, welcome emails average 80%+ open rates, so this is your highest-leverage real estate. Post-purchase: order confirmation, shipping update, then a check-in plus cross-sell timed around when the product should be running out; set it up once, revisit the copy quarterly.
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The official, step-by-step build instructions for the single highest-ROI flow in D2C email, straight from the platform docs, so it stays current with Klaviyo's actual UI instead of a screenshot that's two versions stale.
Covers all three must-build flows in one place with the structure, timing and benchmarks for each, the fastest way to see how welcome, cart-recovery and post-purchase are supposed to fit together as one system, not three separate projects.
Real practitioner back-and-forth on what actually moves cart-recovery revenue versus what's textbook advice, the messy, opinionated detail you don't get from an official help doc.
The industry-standard yardstick for 'is my email program actually good', built from over 180,000 real Klaviyo accounts, so you're benchmarking against real e-commerce data instead of a marketer's blog opinion.
