Article

How to Announce a Funding Round

TechCrunch · techcrunch.com Free Intermediate

Straight from the newsroom that decides which funding rounds get covered, this tells you exactly what makes an announcement newsworthy versus ignorable, from a reporter's own desk.

  • Define what "best outcome" coverage looks like before you pitch.
  • Bigger outlets rarely cover small rounds, target the right tier of press for your size.
  • Timing and exclusivity with one reporter often beats a mass blast.
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The question it answers

  1. How do I use my funding round, launch or founder story to actually generate press coverage?

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