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PR · checked 11 November 2026

Pitch real news to a few reporters who cover your sector, one at a time; write a press release only when there is news to report.

Reporters cover what is new: a funding round, a launch, a milestone number, a finding from your own data or a customer story with real stakes. Read what each journalist wrote recently, pitch them personally with the news in a line, offer an exclusive if the story needs explaining, and keep a press kit ready. A release of around 400 words helps a reporter check facts, but the pitch is what gets the story.

The steps 8 answers

  1. How do I write a press release for my business? Starting Up
  2. How do I get press coverage for my startup? Starting Up
  3. How do I get press coverage for my D2C brand without hiring a PR agency? D2C
  4. How do I pitch journalists directly, and is there an Indian version of HARO? D2C
  5. How do I get my D2C brand featured on YourStory, Inc42, ET or Moneycontrol? D2C
  6. Are startup awards, 'best brand' lists and rankings actually worth applying for? D2C
  7. When is it actually worth hiring a PR agency in India, and what does it cost? D2C
  8. How do I use my funding round, launch or founder story to actually generate press coverage? D2C

The readingMost used across these answers

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