Article

How to Get Press Coverage: Startup PR for Dummies

Christoph Janz (Point Nine Capital) · medium.com Free Beginner

Written by a VC who's watched hundreds of portfolio founders try and fail at PR, this is the most no-nonsense explainer of why "we launched" isn't a story and what actually is.

  • Journalists want stories with a real person at the center, not product announcements.
  • Build a shortlist of 10-20 reporters who already cover your problem space.
  • Local press is an easier first rung than national or category-leading outlets.
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It answers 3 questions

  1. How do I get press coverage for my D2C brand without hiring a PR agency?
  2. How do I pitch journalists directly, and is there an Indian version of HARO?
  3. How do I use my funding round, launch or founder story to actually generate press coverage?

Read with it

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  2. Straight from the newsroom that decides which funding rounds get covered, this tells you exactly what makes an announcement... techcrunch.com Article How to Announce a Funding Round TechCrunch
  3. A free, no-signup-hassle press release template that gets your basic facts and formatting right so you're not reinventing the... hubspot.com Template How to Write a Press Release [Free Template] HubSpot
  4. A practical set of pitch-email templates and structure rules, cite credible data, double-check names, keep it short, that turns... hubspot.com Article How to Pitch Editors & Win More PR [+ Templates] HubSpot
  5. HARO's shutdown-then-relaunch as Connectively left it flooded with AI-generated pitches, so this roundup of working... prezly.com Article 12+ Connectively (HARO) Alternatives Prezly
  6. Video How to Build Your First PR Campaign (Step-by-Step for Founders) youtube.com
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