We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 11 cities confirmed, 151 founders registered. Any city that reaches 20 interested founders is on too. See your city
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Baby, Kids & Toys

The questions Baby, Kids & Toys brand builders ask, with curated resources on each.

Business insurance & risk

Do I actually need product liability insurance as a small D2C brand, or am I overthinking it? Yes, and earlier than you think, product liability insurance isn't just an enterprise-scale concern anymore; marketplaces increasingly require proo... Beginner 3 resources →

Influencer & UGC seeding

What can I learn from how Mamaearth used influencers and word-of-mouth before it had a big budget? Ghazal Alagh's earliest move wasn't Instagram at all - it was gifting product to mom bloggers and building genuine friendships with them before ask... Beginner 3 resources →

Founder-led selling & community

Is it worth me personally showing up in my brand's WhatsApp group or Instagram comments, or should I hand that off early? In the first 6-12 months, your personal presence is the product for a community, not a nice-to-have - customers who get a reply from the actual fou... Intermediate 3 resources →

Reputation & crisis management

If I actually need to recall a product in India, what's the legal process and who do I have to notify? Under India's Consumer Protection Act 2019, the CCPA has the power to order a recall of hazardous or unsafe goods after investigation, and dependin... Advanced 4 resources →
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