Vertical

Baby, Kids & Toys

The questions Baby, Kids & Toys brand builders ask, with the resources worth your time.

Business insurance & risk

Do I actually need product liability insurance as a small D2C brand, or am I overthinking it? Yes, and earlier than you think, product liability insurance isn't just an enterprise-scale concern anymore; marketplaces increasingly require proo... Beginner 3 resources →

Influencer & UGC seeding

What can I learn from how Mamaearth used influencers and word-of-mouth before it had a big budget? Ghazal Alagh's earliest move wasn't Instagram at all - it was gifting product to mom bloggers and building genuine friendships with them before ask... Beginner 3 resources →

Founder-led selling & community

Is it worth me personally showing up in my brand's WhatsApp group or Instagram comments, or should I hand that off early? In the first 6-12 months, your personal presence is the product for a community, not a nice-to-have - customers who get a reply from the actual fou... Intermediate 3 resources →

Reputation & crisis management

If I actually need to recall a product in India, what's the legal process and who do I have to notify? Under India's Consumer Protection Act 2019, the CCPA has the power to order a recall of hazardous or unsafe goods after investigation, and dependin... Advanced 4 resources →

eChai Partner Brands