We plan to bring eChai across 100 cities in India. The next eChai Startup Demo Day is on 29 August in Bengaluru and Pune. The next after that is on 26 September, all in person, with 12 cities confirmed and 531 founders registered. See your city
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Electronics, Gadgets & Appliances

The questions Electronics, Gadgets & Appliances brand builders ask, with curated resources on each.

Product licenses & certifications

I import or sell gadgets/electronics, what's this BIS CRS mark I keep hearing about? The BIS Compulsory Registration Scheme covers roughly 74 categories of electronic and IT products (power banks, chargers, certain audio devices, et... Intermediate 3 resources →

Business insurance & risk

Do I actually need product liability insurance as a small D2C brand, or am I overthinking it? Yes, and earlier than you think, product liability insurance isn't just an enterprise-scale concern anymore; marketplaces increasingly require proo... Beginner 3 resources →

Launch strategy & drops

What can a small Indian brand actually learn from Supreme and boAt's launch playbooks? Strip away the hype and both brands ran the same core move - a distinct visual identity, a price/positioning gap nobody else served (Supreme's stre... Beginner 4 resources →

Reputation & crisis management

If I actually need to recall a product in India, what's the legal process and who do I have to notify? Under India's Consumer Protection Act 2019, the CCPA has the power to order a recall of hazardous or unsafe goods after investigation, and dependin... Advanced 4 resources →

Pricing & discounting strategy

How should I price differently across categories - F&B vs supplements vs electronics? Category shapes your pricing ceiling and floor: F&B and consumables live on repeat purchase and thinner unit margins, so price for trial and reorde... Advanced 3 resources →

Partnerships & collaborations

What do good D2C co-branding campaigns actually look like? The best ones pair a functional brand with a design or cultural brand so the product gets both utility and desirability - boAt's collabs with Marve... Intermediate 3 resources →
eChai Partner Brands