A blog, like most of us know, is an online diary with a generous flavour of the writer's unique personality . Even as it borrows from different genres, it is individualistic and different. It is also relatively nascent as compared to other genres.
But in the days of social media, it has emerged as an important mode of both creativity and communication. You blog because you wish to write about your hobbies or your views, you blog because you wish to make an even deeper connect with with people that already know you.
And sometimes you blog for commercial purposes.
All of these are valid reasons...but like any craft of value, it takes time, effort and technique to build a good, readable blog that manages to make an impact on the busy world of social media.
The writing on the blog, oops wall is clear: ignore the blog at your own peril ! Alternately blogging is an art and craft that makes a terrific ally no matter what hat you wear.
You could be an athlete who wants to talk about the latest in your sport.
A chef or home-maker extraordinaire who wants to share her recipes or tips on home care.
An entrepreneur who wants to bring his employee's closer by writing about the latest challenges and opportunities in your field.
Or you could be a teenager writing about your experiences at home and school.
Not only is it a wonderful mode of communication and expression, it has demands that other genres may not share.
This workshop aims to equip you with all the tools to build a terrific blog.
Senior journalist and writer Kalyani Sardesai will take you though the paces!
Come, blog on!!

Workshop contents:-

1. Building blocks of a blog:
a) What is a blog? How does it differ from other genres of writing?
b) Getting started-- defining your focus
c) Blogging out of interest
d) Blogging for money
e) Attracting readership
f) Importance of visuals, fonts and formatting
g) Discussing popular blogs

2) Writing exercises + Feedback

Workshop Details:
Duration: 2 Days
Age Group: 14 Years & Upwards
Date: 10th December (Saturday) & 11th December (Sunday), 2016
Time: 10:00 am to 5:00 pm on Saturday.
10.00 am to 1.00 pm on Sunday
Venue: Living Bridge Training Centre, Aundh, Pune.
Fees: Rs. 3900/- only (Including Lunch/Tea)

For Registration Please Visit http://www.livingbridge.net/registration.html

Mentor:
Kalyani Sardesai is a Pune-based freelance journalist and copywriter. With over fifteen years experience in assorted media, she has worked for National dailies like The Indian Express, DNA and the Times of India, and is currently writing for the business magazine Corporate Citizen, and the website Pinksworth.com. She also ghost-writes a column for her golden retriever Lassie in Pune's newly launched petzine: "Tell Tail."
As a reporter, she worked on a gamut of beats including: education, real estate, lifestyle and celeb features, entertainment, books, theatre and the working of the family court.
In her stint as a copywriter, she has worked on several branding assignments for corporates and hospitality services, short film scripts, real estate brochures, slogans and music videos.
Her academic qualifications list a gold medal in the Bachelors of Communication and Journalism exam from the Department of Communication and Journalism, University of Pune, followed by an MA in English Literature from Nowrosjee Wadia College (in which she topped her college.) She also has a PG Diploma in Advertising from the Institute of Communication Management, Bangalore, besides a diploma in Public Speaking from the Institute of Public Speaking, Pune, and another BA degree with Eco Honours.
She is currently working on her first book, apart from teaching creative and feature writing.

Venue Address:
Living Bridge Training Centre
18, Omkar, Runanubandh Colony, Kotbagi Hospital Lane, Next to Delhi Kitchen, Aundh, Pune 411007
Email: [email protected]
Website: www.livingbridge.net
Ph No: 020 41220478 ( Please Call During Office Hours)
Mobile No: 9890000587/7620023495