Delhi-NCR Not an eChai event

Digital Marketing Conclave | Delhi

Name: Digital Marketing Conclave | Delhi
Start: 2016-08-06T20:30:00+05:30
End: 2016-08-06T23:30:00+05:30
Location: Seminar Hall, IIT

Happened

Saturday, 6 August 2016, 8:30 pm - 11:30 pm

Seminar Hall, IIT

Delhi-NCR

About

The versatility and dynamism of the digital world makes it one of the most happening industries to thrive in. GAIN INSIGHTS ON: How the internet is influencing brand building today Scope of digital marketing in traditional industries Playbook for the future-ready Digital Marketers Shape of the Digital Marketing industry in 5 years Our Speakers Peyush Bansal | Founder, Lenskart (Keynote Speaker) Peyush founded Lenskart in November 2010 and has revolutionised how India shops for eye-wear. Before taking the entrepreneurial plunge, Peyush had worked at Microsoft head office at Redmond as a Program Manager. Kavita Jhunjhunwala | Founder, Web Spiders (Panel Moderator) Agency head and the content curator of Click Asia events, Kavita has 17 years of tech entrepreneurship experience as Founder & Digital Lead for WS Group Apurva Chamaria | Head of Marketing, HCL Technologies (Panelist) Under Apurva's leadership, the HCLT brand campaigns have won 40 global and regional awards. Apurva also teaches "Building a robust digital marketing strategy" at UpGrad's Digital Marketing Certification Program. Ashok Lalla | Independent Digital and Marketing Advisor (Speaker) Award-winning global and regional Digital, Brand and Social Media Marketing leader with more than 22 years of marketing and business experience across industries. Prabhakar Tiwari | xCMO, PayU (Panelist) As Chief Marketing Officer at PayU, Prabhakar created sustainable profitable business in the fast emerging mobile payments space. Prabhakar has previously led marketing for a diverse product/service portfolio - Hair Oil (Marico), Yoghurt (Danone), Lipstick (Avon), Tyre (CEAT). Milind Pathak | COO, Madhouse (A GroupM Agency) (Panelist) Milind was was previously the Global head of New Business and Head of Mobile Marketing at One97, parent company of PayTM. He has varied expertise in areas such as marketing, business development, sales and more. Pramod Rao | SVP Growth, Zomato (Panelist) An IIT KGP alumni, Pramod has been a part of Zomato for nearly 6 years, where he held a number of prominent positions such as Head of Marketing, VP – International Expansion, CEO – Zomato UK, Director– International Growth. Pallavi Singh | Director Marketing, Harley-Davidson India (Panelist) Pallavi is a marketing professional, with extensive experience in the premium market segment related to Business Strategy, Customer Experience and Communication. Before Harley Davidson, she has worked on marketing of Yamaha India. ----------------------------- AGENDA ------------------------------------ 15:00 - Registration (Collect your name tags) 15:15 - Keynote by Peyush Bansal (Building A Digital First Brand) 15:40 - Introduction to Careers & UpGrad by Ashok Lalla (Careers in Marketing - Now & Then) 16:05 - Program Introduction (UpGrad Digital Marketing Certification Program) 16:25 - Panel Discussion (What does it take to be a future-ready digital marketer?) 17:30 - Networking Session (Hi-Tea) Who is it for - Aspiring Digital Marketers - Business owners and Entrepreneurs - Seasoned Marketers Whether you’re starting a career in digital marketing or driving your business on digital platforms, this conclave is a must-attend for you. PS : All you need to do is to register with us. It is absolutely free. Do invite your friends and colleagues as well :)

Founders here come to know a few brands well.

Those are eChai’s partner brands. Over a year, founders across the network learn their names and their work, and when somebody asks around for what they do, theirs is the name that comes up.

Partner brand founders together at Zestard HQ, Ahmedabad

What a year inside eChai does for your brand.

Each partnership comes with presence across eChai, introductions to the right founders, and a team that stays involved through the year. And each one is shaped around what the brand wants out of it.

Who you meet

Founders learn your name, then your work.

Over the year they keep running into you: at the gatherings, in the series, on the pages they read through the week. So when one of them needs what you do, they come straight to you.
We introduce you to the people you want to reach.

After seventeen years of gatherings we know who has built what, and who works with whom. Tell us who you are after, or we come to you when the right person shows up, with your story and why you two should talk.
You are invited to the gatherings that fit.

Open houses, Demo Days, the AI sessions, FailCode, the curated socials and the smaller dinners, some of them by invitation. When one fits what you do and who you want to meet, you are on the list.

What we do with you

We sit down with you on your story, your brand and your business.

One to one, more than once in the year. We have heard a few thousand founders, so you hear fairly quickly what is working, what is not, and what we would change first.
We take your team through what AI changed for us.

Almost everything eChai builds now has AI in the workflow. We go through what we tried, what worked and what wasted our time, and then connect you to founders further along than us.
You can ask us anything, whenever it comes up.

Every week we hear what founders are building, what they recommend to each other and what they have moved on from. Twice a year we go through what it means for your category. In between we answer, or find a founder who can.

Where your name runs

Your mark comes round under every page on eChai.

The wall of partner brands under the site's pages draws a different ten each time, so yours comes round on the city pages, the event pages and the notes founders read, all year. Your page on echai.ventures stays up after it, and your name runs through our LinkedIn, Instagram and X.
The blue tick puts you first wherever founders are listed.

The tick and your company's mark sit beside your name across eChai, and lists of founders put the blue ticks first: your city's people, the directory, and the roster of every gathering you go to, after its hosts and speakers.
Your company carries its mark on the Startup Grid.

Where your company is on a city's map of its startups, it is drawn by your mark rather than a dot, opens on your own words and pictures, and is a stop on the tour the map offers of its partner brands.
You write and speak here under your own name.

You come into the series we run online (How Founders Use AI, the founder conversations, the long reads) where you have something real to say, and you write in Founder Notes, where founders across our cities write about what they are building.

The brands working with us.

How it works.

A partnership is for growth stage founders who want to come in as a partner brand, and it runs one year at a time. The brand fee for the year is paid to eChai. An affiliate share runs alongside it, linked to the outcomes we drive together. Both carry GST.

Everything a partnership comes with

To come in as a partner brand, write to me at [email protected] and tell me what you want the year to do for your brand.