Irrespective of the industry or the product proposition, every startup depends on communication to secure new investors as well as retain the existing ones. Marketing and communication help startups express the problem area / gap they address more effectively as well as clearly establish their competitive value proposition to potential investors. Agenda: Parth Mukherjee and Rahul Thomas Mathew of Jifflenow will talk about various best practices in positioning your company while raising funds from venture capital firms. They will cover areas like problem statement, category definition, value propositons, case studies, and metrics that are important for startups that are looking at raising funds. While the session is geared towards raising funds, the same principles can be applied to startups who are looking to acquire their first few customers or expand their customer base. Key Take aways: How to write a problem statement What does your startup do What are the key capabilities of your offering(s) Expressing your business plan and strategy Explaining growth plans Establishing traction Metrics that you should be ready with
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