Introduction to Pricing for Startups & Entrepreneurs - With Pradeep Prabhu

If you’re a startup founder, a business leader, or a product manager, being able to set your own pricing strategy is of the utmost importance. In this class, you’ll learn how to set a price for your new product or service. After getting started with customer-based pricing, you’ll receive an overview of the most common pricing strategies as well as the determinants of price. Finally, you’ll find out how to build a pricing capability for ongoing improvement in your venture.

Takeaways
>Learn the drivers behind pricing power.
>Understand the basic determinants of price and customer-based pricing.
>Develop a plan to obtain customer insights on willingness to pay.
>Understand the pros and cons of the most common pricing strategies and how to implement them.
>Recognise the "do's and don'ts" of "freemium" pricing models
Set a plan to refine price with testing.

Pre-requisites & Preparation:

Bring something to take notes with.

Price: Rs. 1000. Please book at Eventshigh.com

ABOUT THE EVENT ORGANIZER:

Pradeep is the Founder & CEO of Startup Wizardry which is an Events company specializing in Entrepreneurship. He specializes in Business Model Innovation & Venture Capital Investments (Angel/Seed/VC). He has mentored several Startups at his company and Accelerators such as NUMA Bangalore ( A Paris based Startup Accelerator http://numabengaluru.com/), Institute of Product Leadership (http://www.productleadership.in), & Raffles Design School (http://rafflesbangalore.com). He is an Events Organizer at Startup Pirates (A Portugal based Pre-Accelerator http://www.startuppirates.org/) & Startup Weekend (TechStars https://startupweekend.org). He is a Curator for Startup Digest Bangalore (TechStars https://www.startupdigest.com).

Prior to this, he worked as a Management Consultant at US Government Agencies like Client Network Services Inc., (CNSI)/US Department of Agriculture (USDA) in Washington DC, & short term gigs @ innovative startups like ZoomCars (Bangalore), Plutora (Australia), & G2G (Bangalore). He is a Computer Science/MIS graduate from the State University of New York (SUNY), Binghamton.