Bengaluru

Marketing Strategies for Startups and SMEs

Name: Marketing Strategies for Startups and SMEs
Start: 2023-04-22T11:00:00+05:30
End: 2023-04-22T13:00:00+05:30
Location: Draper Startup House Flagship, Startup Lane, No.384, 1st A Main Rd, 7th Block, Koramangala, Bengaluru, Karnataka 560095.

eChai Ventures and Draper Startup House will be hosting the 'Marketing Strategies for Startups and SMEs' session in Bangalore with founders and marketing leaders on 22nd April, Saturday from 11 am to 1 pm.

Saturday, 22 April 2023

11:00 AM – 1:00 PM IST

Draper Startup House Flagship, Startup Lane, No.384, 1st A Main Rd, 7th Block, Koramangala, Bengaluru, Karnataka 560095.

Bengaluru

Hosts & speakers 4

Ankur Kayesth Speaker

SVP Marketing, Masai School

Malhar Barai Speaker

Sr. Director - Marketing at Affle

Nidhi Pathak Speaker

Sr. Content Marketing Manager, Senseforth.ai

Rana Jayant Speaker

Founder, MixCommerce and STABLX

Starting Up

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Incorporation & legal setup Do I really need a company secretary, a CA, and an auditor for a Pvt Ltd, and when? A statutory auditor is mandatory for every Indian Pvt Ltd from day one, revenue or not,...

Angel & seed fundraising How much money should I raise at seed, and how much equity do I give up? Raise enough to hit a meaningful milestone with buffer, typically 18-24 months of...

Product design & UX basics What are the psychology 'laws' behind good UX? A handful do most of the work: Hick's Law (fewer choices, faster decisions), Fitts's...

Finding your niche / beachhead How do I know when I've won my niche and it's time to expand? You've won when you're the obvious default in that segment, customers refer you...

Shipping, iterating & roadmap Every user interview gives me a different feature request. How do I turn messy feedback into a real prioritisation decision? Raw feature requests are the worst input to a roadmap because users describe solutions,...

Selling to enterprises (B2B) How do I survive procurement, legal, and security reviews as a tiny startup? Procurement, legal, and security exist to slow you down, so prepare the paperwork...

Community-led growth How do I run community events and meetups that people actually show up to, not just RSVP? Make the value obvious in one line (a specific topic or guest, not "networking"), keep...

Naming your startup & domains What kinds of startup names exist and which type should I pick? Names fall into buckets: descriptive (Dropbox), invented (Kodak), and evocative...

Market size & timing Two of us disagree on how big the opportunity is. How do we resolve a market-size argument between cofounders? Stop arguing about the number and get specific about the assumptions behind it, because...

Naming your startup & domains How do I check if a startup name is already taken before I fall in love with it? Do a fast five-minute sweep before you get attached: search the exact name plus your...

Polls

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Sales & Marketing What do you publish your newsletter with?

Mailchimp 3 votes · 30%

Substack 3 votes · 30%

Zoho Campaigns 3 votes · 30%

Brevo 1 vote · 10%

Beehiiv 0 votes · 0%

Kit (ConvertKit) 0 votes · 0%

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Product & Engineering Where does your team write things down?

Google Docs 6 votes · 60%

Notion 2 votes · 20%

Obsidian 1 vote · 10%

Others 1 vote · 10%

Confluence 0 votes · 0%

Coda 0 votes · 0%

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Product & Engineering Which design tool does your team use?

Canva 7 votes · 50%

Figma 3 votes · 21%

Framer 1 vote · 7%

Adobe Photoshop 1 vote · 7%

Adobe Illustrator 1 vote · 7%

Webflow 1 vote · 7%

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Money & Legal How do you manage company spends and cards?

IDFC Business Card 1 vote · 100%

Volopay 0 votes · 0%

Happay 0 votes · 0%

EnKash 0 votes · 0%

Kodo 0 votes · 0%

Zaggle 0 votes · 0%

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Sales & Marketing How do you track product and web analytics?

Google Analytics 6 votes · 46%

Microsoft Clarity 6 votes · 46%

PostHog 1 vote · 8%

Mixpanel 0 votes · 0%

Amplitude 0 votes · 0%

Plausible 0 votes · 0%

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Product & Engineering What is your website built on?

A custom build 2 votes · 33%

HTML 2 votes · 33%

WordPress 1 vote · 17%

Shopify 1 vote · 17%

Wix 0 votes · 0%

Squarespace 0 votes · 0%

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Sales & Marketing Which CRM do you use?

HubSpot 1 vote · 33%

monday CRM 1 vote · 33%

Notion 1 vote · 33%

Salesforce 0 votes · 0%

Zoho CRM 0 votes · 0%

Pipedrive 0 votes · 0%

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Essentials Where does your team keep passwords and secrets?

Google Password Manager 6 votes · 55%

Apple Passwords 3 votes · 27%

LastPass 1 vote · 9%

Dashlane 1 vote · 9%

1Password 0 votes · 0%

Bitwarden 0 votes · 0%

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Sales & Marketing What runs your marketing automation?

HubSpot 1 vote · 25%

MoEngage 1 vote · 25%

Others 1 vote · 25%

Retner.ai 1 vote · 25%

Customer.io 0 votes · 0%

Braze 0 votes · 0%

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Product & Engineering Where do you manage projects and tasks?

Jira 2 votes · 33%

Others 2 votes · 33%

Asana 1 vote · 17%

ClickUp 1 vote · 17%

Notion 0 votes · 0%

Linear 0 votes · 0%

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Asks

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Partnerships & BD I'm looking for a strategic partner in my space. Darshan Thakkar

Product & UX Product leader\managers\owners, looking to collaborate on a market research effort for my startup. Need... Chaitanya Joshi

Looking for an open-source video generator for education/ career development program. Riya Shah

Planning Solo Founders Socials at eChai across cities. A lot of founders are building alone. Different... Jatin Chaudhary

Marketing & brand I’m currently exploring opportunities in Ahmedabad. I have 11+ years of experience in Food FMCG and... Chinmay Parekh

Partnerships & BD Looking for a professional video studio in Delhi for a long-term partnership — not a standard booking. We... Mr Mujtaba

Partnerships & BD I'm looking for resellers or agency partners. I'm open to co-marketing or a partnership with another... Pragnesh Shah

Looking forward to connecting with startup folks in Ahmedabad who play cricket. We are hosting eChai... Jatin Chaudhary

Fundraising & investors I'd value help building a tight list of the right investors to approach. Sudheer Panyam

Mentorship & advice I'm looking for a small peer group of founders to think with. Also need mentoring support from... Vivart Patel

Podcasts

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How Exa is Building the Perfect Search Engine | Deep Dives with a16z a16z

Why AI Labs With Unlimited GPUs Still Fail — Anjney Midha, AMP Latent Space

Inflation HITS A 3-Year HIGH! But Here's Why The Economic Data Does NOT Really Matter The Pomp Podcast

Goodbye Starbucks! This is the New "Third Place" that Defeated Coffee Shops Behind the Brand

The SpaceX IPO Isn't The End. It's Just The Beginning. Bankless

The Many Benefits of Coca — The “Divine Leaf” with 8,000+ Years of Use The Tim Ferriss Show

I Turned This Spreadsheet Into a $30K/Month Micro-SaaS Starter Story

When to Sell Your SaaS Business: How to Get a 5x Better Offer Startups for the Rest of Us

Devin’s 80% Moment: Background Agents, 7x PRs, & End of Hand-Held Coding — Walden Yan & Cole Murray Latent Space

🔬 The Bitter Lesson is Coming for Proteins - Alex Rives, BioHub Latent Space

Books

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The Little Book of Behavioral Investing James Montier

The Hero with a Thousand Faces Joseph Campbell

Mapping Experiences James Kalbach

Never Split the Difference Chris Voss with Tahl Raz

Done Deals Udayan Gupta

A History of the United States in Five Crashes Scott Nations

Tested Advertising Methods John Caples

Common Stocks and Uncommon Profits Philip A. Fisher

The Outsiders William N. Thorndike Jr.

Monetizing Innovation Madhavan Ramanujam and Georg Tacke

Watchlist

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TV Series Empire A founder legacy and succession story set in the music business.

Film Ford v Ferrari Strong on engineering, teams and competing with a dominant rival.

TV Series Physical A founder origin story about turning an idea into a personal brand business.

TV Series Suits Useful on closing deals, managing clients and building a firm and a brand.

Film Steve Jobs A sharp portrait of product launches, leadership and difficult genius.

Film The Intern A warm and practical picture of a founder chief executive managing growth and pressure.

Docudrama The Men Who Built America A founder history of railroads, oil, steel and finance and how empires formed.

TV Series Start-Up A rare drama built entirely around accelerators, demo days, investors and the cost of...

Film Margin Call A tight study of risk, decision making under pressure and leadership.

Docuseries The Cars That Built America Good on manufacturing, competition and scaling a hard product.

AI tools

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Writing & content Grammarly

Data & analytics Julius

Design & images Recraft

Meetings & notes Otter.ai

Research & search NotebookLM 1 founder use it

Coding GitHub Copilot

Assistants Qwen

Design & images Leonardo AI

Assistants Poe

Research & search Perplexity

eChai Partner Brands

eChai Ventures partners with select brands as their growth partner. Together we explore new ideas, open doors, and build momentum across the startup ecosystem.

Hungrito