Ahmedabad Not an eChai event

Scaling up the Franchise Business

Name: Scaling up the Franchise Business
Start: 2017-08-19T22:30:00+05:30
End: 2017-08-20T01:30:00+05:30
Location: Centre for Innovation Incubation and Entrepreneurship, IIM AhmedabadCIIE, IIM new campus, Sargam Marg, Vastrapur

Happened

Saturday, 19 August 2017, 10:30 pm - 1:30 am

Centre for Innovation Incubation and Entrepreneurship, IIM AhmedabadCIIE, IIM new campus, Sargam Marg, Vastrapur

Ahmedabad

About

Your new venture is catching fire and you need to ramp up operations quickly to handle demand. Where should you look for pointers? Try McDonald’s, Burger King or Wendy’s. The Start-Up Genome Project analyzed thousands of high tech start-ups and found that successful companies progressed through four predictable phases. Dubbed the “Marmer Stages,” each involved a different set of objectives; Discovery was crafting and testing the idea, Validation was refining product features and generating initial orders, Efficiency was making customer acquisition and delivery processes repeatable, and Scale was ramping up and generating aggressive growth. A successful mantra was “nail it, then scale it”—confirming that the product, marketing strategy, and business model all worked before stepping on the gas with big capital, staff, and infrastructure investments. So what happens when the time comes for a start-up to scale in a big way? Suddenly the game changes from “tinkering” to “ramping,” generating volume quickly to establish market position and cash flow. It may sound silly to high tech entrepreneurs, but fast food franchises offer unique insights—they’ve made scaling up a science. To understand the science of scaling up, Headstart Ahmedabad presents "Scaling up the Franchise Business". Join us on 19th August at CIIE, IIM Ahmedabad for an insightful session. Register: http://bit.ly/ssahm_aug17 Speakers: Mr. Prahar Anjaria, Founder Promoter & Chairman, Rangoli Group Mr. Prahar Anjaria is the founder promoter and chairman of RANGOLI group of institutes and Pratham Educare which is operating currently more than 65+ preschools and 3 schools in Gujarat. Prahar Anjaria, an Engineer by education and educationist by passion have done B. Tech from Nirma University, Ahmedabad and post graduation in IT from Gujarat University. Post qualification, he served on various leadership positions with Abbott Laboratories (India) Ltd. (a Fortune 500 Company) for eight years, in Mumbai. But his dream of doing something different in the field of education does not let him sleep. He left the lucrative job and started Pratham Educare in 2009. He has started first preschool by the brand name of RANGOLI at Vadodara in the year 2009 and with his commendable leadership and do or die attitude, RANGOLI has become a premier preschool chain in Gujarat. Currently RANGOLI has more than 65+ preschools located across Gujarat. He has also started RANGOLI International School, a CBSE school in Gandhinagar during AY 2014 -15. Currently RANGOLI International School is operational at Gandhinagar and Mehsana in Gujarat. More than 10000 students have been passed out from RANGOLI institutes in last five years. Mr. Vajirali Momin, Group CEO, Hearty Mart History has seen many a stories of people moving from rags to riches but this is a story of selling papads to winning hearts! A gentle soul with a modest outlook has been on a noble mission of transforming the lives of many. From absolute humble beginnings, Mr. Vajirali’s journey till date validates the fact that there should never be a reason for not following your heart. Mr. Vajirali has been there, seen it all and done it all – from a restaurant employee in 1999 to selling papads in 2003; the brand name of which went on to give an identity to his next business venture; to spice trading, there has been no looking back for Mr. Vajirali. Seizing a business opportunity of supplying food and other raw materials to more than 750 hotels and restaurants located on the highways of Gujarat sealed the foundation of a joint venture; Ashish Enterprises launched in 2005. The year 2008 saw the successful merger of Hearty Mart Supermarket and Ashish Enterprise giving birth to Hearty Mart Enterprise (HME). This merger resulted in a pooling of abundant talent and resources that aided the growth of the brand.

Founders here come to know a few brands well.

Those are eChai’s partner brands. Over a year, founders across the network learn their names and their work, and when somebody asks around for what they do, theirs is the name that comes up.

Partner brand founders together at Zestard HQ, Ahmedabad

What a year inside eChai does for your brand.

Each partnership comes with presence across eChai, introductions to the right founders, and a team that stays involved through the year. And each one is shaped around what the brand wants out of it.

Who you meet

Founders learn your name, then your work.

Over the year they keep running into you: at the gatherings, in the series, on the pages they read through the week. So when one of them needs what you do, they come straight to you.
We introduce you to the people you want to reach.

After seventeen years of gatherings we know who has built what, and who works with whom. Tell us who you are after, or we come to you when the right person shows up, with your story and why you two should talk.
You are invited to the gatherings that fit.

Open houses, Demo Days, the AI sessions, FailCode, the curated socials and the smaller dinners, some of them by invitation. When one fits what you do and who you want to meet, you are on the list.

What we do with you

We sit down with you on your story, your brand and your business.

One to one, more than once in the year. We have heard a few thousand founders, so you hear fairly quickly what is working, what is not, and what we would change first.
We take your team through what AI changed for us.

Almost everything eChai builds now has AI in the workflow. We go through what we tried, what worked and what wasted our time, and then connect you to founders further along than us.
You can ask us anything, whenever it comes up.

Every week we hear what founders are building, what they recommend to each other and what they have moved on from. Twice a year we go through what it means for your category. In between we answer, or find a founder who can.

Where your name runs

Your mark comes round under every page on eChai.

The wall of partner brands under the site's pages draws a different ten each time, so yours comes round on the city pages, the event pages and the notes founders read, all year. Your page on echai.ventures stays up after it, and your name runs through our LinkedIn, Instagram and X.
The blue tick puts you first wherever founders are listed.

The tick and your company's mark sit beside your name across eChai, and lists of founders put the blue ticks first: your city's people, the directory, and the roster of every gathering you go to, after its hosts and speakers.
Your company carries its mark on the Startup Grid.

Where your company is on a city's map of its startups, it is drawn by your mark rather than a dot, opens on your own words and pictures, and is a stop on the tour the map offers of its partner brands.
You write and speak here under your own name.

You come into the series we run online (How Founders Use AI, the founder conversations, the long reads) where you have something real to say, and you write in Founder Notes, where founders across our cities write about what they are building.

The brands working with us.

How it works.

A partnership is for growth stage founders who want to come in as a partner brand, and it runs one year at a time. The brand fee for the year is paid to eChai. An affiliate share runs alongside it, linked to the outcomes we drive together. Both carry GST.

Everything a partnership comes with

To come in as a partner brand, write to me at [email protected] and tell me what you want the year to do for your brand.