Introduction: Social media use isn’t quite universal—but it’s getting close. 70% of the internet population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 billion last year to 2.5 billion by 2018. That usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. Social media now plays almost as large a role in purchasing decisions as does TV and 57% of consumers say they’re influenced to think more highly of business after seeing positive comments or praise online. Course Content: Exploring different Social Media Channels? Finding out where your audience exists. Facebook Marketing : Group, Page, Profile, Advertisement , FaceBook events Deep Dive into LinkedIn Marketing for B2B tech Business : Social Selling, Create Professional Brand (Individual & Company) , Importance of Groups, How to create Pages, Marketing Plan on LinkedIn, Account Based Marketing Twitter Marketing : How to create twitter profile, typical twitter message, Identify target profiles, Content Curation, Finding Twitter Influencer, Buzzsumo, Basics of Hootsuite , Influencer marketing WhatsApp Marketing: How to create relevant groups. Content Promotion using Whatsapp, Guidelines on groups. Documents, Infographics to be shared Youtube / Video Marketing : Channel Creation, SEO setup for videos Other Channels : Quora, Instagram, Google+, webinars Who Should Attend? Business Owners, Entrepreneurs, Marketing Professionals, Business Development Executives, Startup EntrepreneursBenefits to the ParticipantsIn today’s marketplace, organizations need effective, profitable social marketing strategies. In this 1 day workshop, you’ll learn to match markets to social strategies to profitably grow your business. You’ll see social media tools and platforms to design, manage, and optimize social campaigns to promote growth and position your brand in the global digital marketplace, and you’ll develop targeted content to spark dialogue with various social communities. Faculty profile : Milita Datta: She has 9 years of experience as product marketing manager spanning across Digital Marketing, Inbound Marketing, Channel Marketing & product management for B2B Business. She has been associated with corporates like Reliance Communications, Ingram Micro and Sify Technologies to define strategies in terms of lead generation, brand communication,visibility and generating content. Being a gold medalist in Japan - Kanagawa International painting competition she has been always inclined towards creative work. She pursued her engineering in IT and MBA in Marketing but her love for technology led her to become a tech product marketer. Ajit Joshi: Ajit Joshi is Founder of TechXpla. Ajit has worked in IT industry for 2 decades in various roles in IT industry mainly in area of channels , Product Management and Presales. He completed his engineering from VJTI Mumbai. He is an active volunteer with computer society of India where he organises monthly knowledge forums, user community meets and more.
