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Publishing an app · checked 11 November 2026

Join Apple's Developer Program for $99 a year and Google Play for a one-time US$25, then upload, test and submit each app for review.

A company publishing on either store needs a D-U-N-S number, which Dun and Bradstreet issues free. Apple reviews at least 50% of submissions within 24 hours, and crashes and placeholder content cause most rejections. On Google Play, a personal account created after 13 November 2023 must run a closed test with at least 12 testers for 14 days, so a registered company should open an organisation account from day one.

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