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Selling your startup · checked 11 November 2026
Run the sale with several buyers and a deadline, and settle price, earn-out and your role in the letter of intent before you grant exclusivity.
Get sale-ready first: clean books, signed contracts and IP assignments, a cap table that reconciles and a business that runs without you. Use a banker for a large deal, or list a small SaaS on a marketplace such as Acquire.com, and read an early offer closely, since many are acqui-hires priced to look big. In India, plan for capital gains tax on the sale and FEMA filings if the buyer is foreign; founders often stay with the acquirer for at least 18 months.
The steps 8 answers
- How do I sell my startup? Starting Up
- What is the Thrasio/roll-up model, and would my brand actually get acquired by one? D2C
- Which roll-ups and acquirers are actively buying D2C brands in India right now? D2C
- How is my D2C brand actually valued when someone wants to buy it? D2C
- What do I need to get in order before I even think about selling? D2C
- Should I sell to a strategic acquirer (HUL, Marico, Reliance) or a roll-up firm? D2C
- Where do I even go to list my D2C brand for sale? D2C
- A big company wants to acquire us instead of buying our product. How do I even think about this? Starting Up
The readingMost used across these answers
- Acqui-Hire Deals: How They're Structured and What Founders Actually Get Read · 2 answers
- How to Sell Your Startup: The Complete Guide to Running an M&A Process as a Founder Read · 2 answers
- Thrasio-Styled Mensa Brands Acquires Majority Stake In 10 D2C Startups Read · 2 answers
- The Exit Strategy: How Small Indian D2C Brands Get Acquired by Roll-Up Firms Read · 2 answers
- E-commerce Brand Exit Strategies: Valuation, Preparation, and Sale Process Read · 2 answers
- The Path to a Successful DTC Exit: Planning and Preparation Read · 2 answers
- India's D2C Brand M&A Playbook: From Bootstrapped Hustle to Strategic Exit Read · 2 answers
- The Anatomy of a DTC Exit Read · 2 answers
- Acqui-hiring a Startup in India: How Deals Are Currently Valued Read
- What is an Acqui-Hire? A Startup Guide Read
The terms
ExitMerger and AcquisitionAcquihireDue DiligenceCap TableVesting
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