Explore / SMS marketing / Gupshup vs MSG91
Compared · prices checked 10 November 2026
Gupshup vs MSG91
Pick Gupshup if your business wants WhatsApp, RCS, SMS, Truecaller and voice campaigns from one prepaid wallet with no platform fee. Pick MSG91 if you are an Indian app or small business sending OTPs and transactional SMS and paying per message. Gupshup charges a ₹0 a month platform fee and bills per message from a prepaid wallet plus 18% GST, with 1,000 AI messages free a month; MSG91 India SMS is ₹0.25 a message at 5,000, falling to ₹0.16 at the top slab, plus 18% GST.
Gupshup
A messaging platform for WhatsApp, RCS, SMS, Truecaller and voice campaigns, bots and AI agents.
Pick it when
Prepaid wallet with no platform fee
For
An Indian business that wants several messaging channels from one prepaid wallet.
What it costs
Self-serve: ₹0 a month platform fee, pay per message from a prepaid wallet plus 18% GST; Enterprise custom
Read from gupshup.ai on 10 November 2026
Free: 1,000 AI messages free a month, then ₹1 each
In India
Rupee wallet with 18% GST
MSG91
A messaging platform for SMS, OTP, WhatsApp and email, sold by volume.
Pick it when
A small business in India, paying per message
For
An Indian app or business sending OTPs and transactional SMS.
What it costs
India SMS ₹0.25 a message at 5,000, falling to ₹0.16 at the top slab, plus 18% GST
Read from msg91.com on 10 November 2026
In India
Rupee rates plus 18% GST for India-to-India SMS
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