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SMS marketing · checked 11 November 2026

MSG91 or Fast2SMS for a small business in India, Twilio from abroad, and finish DLT registration first, since no commercial SMS goes out without it.

Every sender registers as a principal entity on an operator's DLT portal, then registers each sender ID and message template. MSG91 charges ₹0.25 a message at 5,000, falling to ₹0.16, plus 18% GST; Fast2SMS starts at ₹0.25 from a ₹100 recharge and falls to ₹0.11; Twilio charges $0.0832 per SMS to India. Use SMS for OTPs, order and delivery alerts, and customers you cannot reach on WhatsApp.

The picksPrices as each maker's page states them

  1. 1
    MSG91

    A small business in India, paying per message

    India SMS ₹0.25 a message at 5,000, falling to ₹0.16 at the top slab, plus 18% GST Read from msg91.com on 10 November 2026
  2. 2
    Fast2SMS

    One rate for promotional, transactional and OTP texts

    ₹0.25 per SMS from a ₹100 recharge, down to ₹0.11 at larger slabs; no setup or monthly fee Read from fast2sms.com on 10 November 2026 Free: ₹50 free credit on signup
  3. 3
    Gupshup

    Prepaid wallet with no platform fee

    Self-serve: ₹0 a month platform fee, pay per message from a prepaid wallet plus 18% GST; Enterprise custom Read from gupshup.ai on 10 November 2026 Free: 1,000 AI messages free a month, then ₹1 each
  4. 4
    Twilio SMS

    Texting Indian customers from abroad

    $0.0832 per outbound SMS to India Read from twilio.com on 10 November 2026

Every question on it 2 answers

  1. Which SMS marketing platform should a small business use? D2C
  2. How is WhatsApp marketing different from SMS, and do I still need SMS? D2C

The readingMost used across these answers

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